The Relationship of Social Media with Fashion Consciousness and Consumer Buying Behavior

Main Article Content

Muhammad Shafiq Gul
Hamid Shahzad

Abstract

with Fashion Consciousness and Consumer Purchase (Buying Behavior). Students of Higher Educational institutes of Karachi were the targeted population of the study. A convenience sampling strategy was adopted for the collection of data. The proposed study uses standardized questionnaire and 300 questioners were distributed among respondents randomly and got back 262 responses. The results of the study indicated that there is a weak significant relationship between Social Media and Fashion Consciousness, so as between Social Media and Consumer Purchase Behavior. However results of the study do not align with the statement that Customers spend more than Rs. 4000 per shopping trip.

Article Details

How to Cite
The Relationship of Social Media with Fashion Consciousness and Consumer Buying Behavior. (2024). Journal of Management Info, 1(2), 12-20. https://doi.org/10.31580/jmi.v2i1.4
Section
Research Article

How to Cite

The Relationship of Social Media with Fashion Consciousness and Consumer Buying Behavior. (2024). Journal of Management Info, 1(2), 12-20. https://doi.org/10.31580/jmi.v2i1.4

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