Vol. 1 No. 4 (2014): December 2014

Research Article

• Influence of celebrity endorsement on consumer purchase intention for existing products: a comparative study

  Raja Ahmed Jamil, Syed Rameez ul Hassan

  1-8

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• Preliminary Study of the Impact of Critical Success Factors on Project Success in Pakistan

  Aqeel Ahmed, Muhammad Sehail Younis

  9-13

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• Financial Performance of Investment Banks: A Comparison

  Raja Ahmed Jamil, Ihsan Ilahi, Sibtain Kazmi

  14-17

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• A study on Co-integration of Pakistani Stock Market with selected Asian Stock Markets

  Anjum Shezad, Farzand Ali Jan, Saqib Gulzar, M. Akram Ansari

  18-24

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• How Does Stock Prices Respond to Various Macroeconomic Factors? A Case Study of Pakistan

  Ayaz Khan

  25-30

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