Vol. 4 No. 4 (2017): December 2017

Research Article

• Aesthetics of Retailers: An Evaluation of Self-Service, Full Service, and Web-Retailers

  Khurram Aziz

  1-7

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• Narrative review of theories on Juveniles deviant behaviour

  Feroz Kamal

  8-11

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• Impact of Social media brand communication on Brand Knowledge: Mediating role of Brand Image & Brand Awareness Application of CBBE model theory of Keller

  anam bhatti, sumbal arif, mariam mehar, Sohail Younas

  12-18

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• The Impact of corporate social responsibility (CSR) and relationship marketing on relationship maintainer and customer loyalty by mediating role of customer satisfaction

  anam bhatti, sumbal arif, Marium Marium, Sohail Younas

  19-24

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