An Empirical Investigation of Entrepreneurial Orientation of Women Entrepreneur in Sabah
DOI:
https://doi.org/10.31580/jmi.v7i3.1587Keywords:
Innovation, Proactiveness, Risk-taking, Competitive, Aggressiveness, Autonomy and Women Entrepreneur, Entrepreneurial orientationAbstract
Entrepreneurial orientation has been recognized as one of the determinants of business performance. The purpose of this study is to determine the entrepreneurial orientation of women entrepreneurs in Sabah by adopting entrepreneurial orientation five-dimensions. A quantitative study using questionnaire was adopted. The respondents of the study were women entrepreneurs who took part in Sabah Women Entrepreneur Carnival 2020, organized by Sabah Women's Affairs Department. The sampling method adopted was convenience sampling. Questionnaires were distributed to 150 women entrepreneurs, but only 93 responses were usable. The findings of the study indicate women entrepreneurs in Sabah are entrepreneurial oriented as the mean scores were all above 3.5. Moreover, out of the five dimensions, these women entrepreneurs are more competitive as it has the highest mean score (M=4.18). However, women entrepreneurs in Sabah are found not proactive since the mean score generated was the lowest among all five dimensions with M=3.22. The study adds some contributions to the field of entrepreneurship. Ministries and agencies involved with the development of women entrepreneurs in Sabah can aid and support women entrepreneurs to grow and sustain their business. Various courses and training can be offered to enhance women entrepreneur’s knowledge and skills.
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