Published: 2014-12-31

Research Article

Influence of celebrity endorsement on consumer purchase intention for existing products: a comparative study

Raja Ahmed Jamil, Syed Rameez ul Hassan

1-8

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Preliminary Study of the Impact of Critical Success Factors on Project Success in Pakistan

Aqeel Ahmed, Muhammad Sehail Younis

9-13

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Financial Performance of Investment Banks: A Comparison

Raja Ahmed Jamil, Ihsan Ilahi, Sibtain Kazmi

14-17

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A study on Co-integration of Pakistani Stock Market with selected Asian Stock Markets

Anjum Shezad, Farzand Ali Jan, Saqib Gulzar, M. Akram Ansari

18-24

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How Does Stock Prices Respond to Various Macroeconomic Factors? A Case Study of Pakistan

Ayaz Khan

25-30

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