The Potency of Culinary Tourism in Development of Sharia Tourism at Pekanbaru City
DOI:
https://doi.org/10.31580/jmi.v6i1.493Keywords:
Culinary Tourism, Shariah Tourism, SWOT Analysis, Pekanbaru City.Abstract
The aim of this research is to determine the potential of culinary tourism in development of sharia tourism at Pekanbaru city. The subject of this research is culinary tourism in Pekanbaru city, while the object is the potential of culinary tourism in Pekanbaru city. The sampling technique employs simple random sampling, while data collection techniques by distributing questionnaires and documentation. The data analysis used descriptive method and SWOT Analysis where the calculation process uses IFAS, EFAS, and IE matrices. The result of this research found that there is a positive influence on potency of culinary tourism in development of sharia tourism at Pekanbaru City. It can be seen from the metric IFAS value is 3.25, while the result of metric EFAS value is 2.82. Based on the IFAS and EFAS matrices, the final result in the IE matrix shows that there is a significant potential in the cell. In general, it can be concluded that the potential for culinary tourism in development of sharia tourism at Pekanbaru city has good potential.
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