Factors Affecting University Selection: Empirical Evidence from Hyderabad, Pakistan
DOI:
https://doi.org/10.31580/jpvai.v2i2.894Keywords:
Financial, Institutional Awareness, Institutional Characteristics, University SelectionAbstract
Purpose: The purpose of the study is to identify the impact of different factors affecting University Selection in Hyderabad, Pakistan.
Method/Design: There are three independent variables selected, which are Financial Variable, Institutional Awareness and Institutional characteristics and the selected dependent variable is University selection. A 5 Likert scale adopted questionnaire was used as the instrument for the research. The data was gathered from a sample of 130 students and was analyzed by applying reliability (Cronbach’s Alpha) and Multiple regression in SPSS version 20.
Findings: It was concluded from the findings of the research that Financial Variable and Institutional characteristics have a positive and significant impact on university selection. Whereas, Institutional Awareness was found to have negative and insignificant impact on university selection.
Practical Implications: It is recommended that universities should consider these factors in order to increase the enrollment in their university. This will also improve the name and reputation of the university. Students should also consider these factors in order to select a proper university.
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