Published: 2020-07-02

DOI: https://doi.org/10.31580/jpvai.v3i2.1381

The Impact of Product Line Extension on Parent Brand Image: Case of Unilever Hyderabad, Pakistan

Abdul Ghafoor Kazi, Shafi Muhammad Shams, Tehreem Shahid Shaikh, Shahmeella Thebo

11-19

DOI: https://doi.org/10.31580/jpvai.v3i2.1346
DOI: https://doi.org/10.31580/jpvai.v3i2.1362

Relationship of Internet Addiction with Psychological Distress and Emotional Intelligence among university students

Sana Amjad, Kanwal Shahbaz, Aneela Yousaf, Ayesha Ijaz, Faiza Rehman, Javaria Farooq, Laiba Mansur, Mamoona Aslam , Sadia Rashid

29-39

DOI: https://doi.org/10.31580/jpvai.v3i2.1447
DOI: https://doi.org/10.31580/jpvai.v3i2.1458