The Journal of Public Value and Administrative Insight (JPVAI) is a peer-reviewed, international quarterly that publishes original, theoretical, empirical, quantitative, and qualitative research in the broad field of public value and administration. This includes recent development in the areas of public value, management, and administrative sciences as well as interdisciplinary research in related fields, such as governance, personnel administration, human resource management, organizational behavior, sustainability, innovation, leadership studies, marketing, commerce, finance, economic and operations management.

Vol. 5 No. 2 (2022): June, 2022

Published: 2022-06-19

The evaluation of digital marketing's success for firms in the age of digitalization during the previous decade

Muhammad Hassan, Abrar Ullah, Muhammad Siddique, Naveed Akhtar Qureshi, Huma Sikandar


Job resources and employee turnover: Examining the role of employee engagement and job demands

Rashid Munir, Abdul Wahab, Maqsooda Perveen, Aamna Khan, Abdul Rauf Kashif, Muhammad Ahmed Shehzad


The effect of antecedents of brand equity in relation to consumer decision making process

Shrafat Ali Sair, Irsa Mehboob, Zara F. Imran, Erum Batool, Hina Shoukat


Transport emission models: A bibliometric and content analysis

Huma Rauf, Huma Sikandar, Muhammad Umar


The role of safety management to analyze the current situation of honour killing in Pakistan

Salma Nawaz, Ayesha Kiran, Mouna Koser, Malik Shahzad Shabbir, Aysha Zamir


Does domestic violence affect the freedom of women life in Pakistan

Salma Nawaz, Ayesha Kiran, Malik Shahzad Shabbir, Mouna Koser, Aysha Zamir


The dynamic effect of education levels, marriage status and domestic life of women in Balochistan

Salma Nawaz, Ayesha Kiran, Mouna Koser, Malik Shahzad Shabbir, Aysha Zamir


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