Factors Affecting Green Entrepreneurial Intention in Malaysian University Students After the Covid-19 Pandemic

Abstract

The business world has witnessed a shift towards green entrepreneurship, driven by the need to address environmental issues and the impact of the COVID-19 pandemic. Traditional businesses have embraced technology and adapted their strategies to align with environmental preservation goals. The level of pollution, including water and air pollution, caused by large corporations has become a significant concern globally. Green entrepreneurship involves selling environmentally friendly products and working towards economic stability while safeguarding the environment. The COVID-19 pandemic has disrupted global economies and caused uncertainties in economic growth, leading to virtual communication and limited supply and demand. Moreover, the pandemic has highlighted the vulnerability of businesses, emphasising the importance of adopting a green business model to prevent future health-related crises. Efforts to protect the environment have been increasing since the early 1970s, with universities playing a crucial role in promoting entrepreneurial education and practical training. However, aspiring entrepreneurs, especially students, face challenges in accessing information, funding, and government support for their green business ideas. Future entrepreneurs and the younger generation hold the key to creating a greener business environment and need support from universities and businesses. A total of 169 useful responses were received to be analysed for this study. The results confirms the positive significance of self-efficacy, attitude, and the need for achievement on green entrepreneurial intention. However, educational support did not show a significant influence. These findings confirm essential factors for green entrepreneurship, also highlighting the practical implications and potential roles of educational institutions and policymakers in fostering sustainable entrepreneurship among university students.