Impact of brand communication on brand personality: Moderating mechanisms of brand equity in the telecommunication sector of Pakistan. Journal of Management Info, [S. l.], v. 9, n. 2, p. 232–244, 2024. DOI: 10.31580/jmi.v9i2.2630. Disponível em: https://readersinsight.net/jmi/article/view/2630. Acesso em: 5 oct. 2025.