Behavioral Intentions of Different Genders of Different Religions: Purchasing Halal Logo Products at Convenience Stores in Hatyai
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Published:
Apr 13, 2024
Keywords:
Halal, Halal Logo, Genders in Thailand, 7-Eleven Stores, Theory of reasoned action
Main Article Content
Abstract
Producers are investing to produce halal products. The halal product demand and importance has increased in recent years. The focus of the research, identifying behavioral intentions of different genders of different religions in respect of purchasing products bearing the halal logo at convenience stores in Hatyai. For collecting data 7-Eleven store chain was targeted. Theory of reasoned action (TRA) model was utilized as a conceptual model. Response collected through a structured survey instrument, using the convenience sampling technique. Total of 215 respondents submitted a response, among them 92.8% local and 8.2% international respondents. A purposive sampling technique used in the underlying study to select the location for data collection. Data was collected from the local residents, who are living in Hatyai city and purchase items at 7-Eleven stores. The findings indicate for the Muslims halal logo is important. Gender wise 93 % Muslim male’s and 93.7 % Muslim females have a positive attitude towards the halal logo products, as compare to Muslims 76.09 % non-Muslim males and 73.55 % non-Muslim females have a positive attitude towards halal logo products. The influence of subjective norms is stronger in different aspects on different genders of different religions due to their families and their cultures, findings indicate 87.5 % Muslim males and 94.25% Muslim females were influenced by their subjective norms. On the other side, 63.04 % non-Muslim males and 73.48 % of females were influenced by their subjective norms. Intentions of 87.50 % Muslim males and 88.51 % Muslim females were found positive, as compared to Muslims 37.68 % non-Muslim males and 41.22 % non-Muslim female’s intentions were found positive. Overall results indicate the halal logo among different genders of different religions is more important among females as compared to males.
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Behavioral Intentions of Different Genders of Different Religions: Purchasing Halal Logo Products at Convenience Stores in Hatyai. (2024). Journal of Management Info, 6(3), 19-29. https://doi.org/10.31580/jmi.v6i3.968
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Research Article
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How to Cite
Behavioral Intentions of Different Genders of Different Religions: Purchasing Halal Logo Products at Convenience Stores in Hatyai. (2024). Journal of Management Info, 6(3), 19-29. https://doi.org/10.31580/jmi.v6i3.968
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Ajzen, I. (1985), “From intention to actions: a theory of planned behaviour”, in Kuhl, J. and Beckmann, J. (Eds), Action Control from Cognition to Behavior, Springer, New York, NY, pp. 11-39.
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Ajzen, I. and Fishbein, M. (1980), Understanding Attitudes and Predicting Social Behavior, Prentice-Hall, Englewood Cliffs, NJ.
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Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.
Alserhan, B. A. (2017). The principles of Islamic marketing. Routledge.
Armitage, C.J. and Conner, M. (2001), “Efficacy of theory of planned behavior: a meta-analysis review”, British Journal of Social Psychology, Vol. 40, pp. 471-99.
Barnett, T., Bass, K., & Brown, G. (1996). Religiosity, ethical ideology, and intentions to report a peer's wrongdoing. Journal of Business Ethics, 15(11), 1161-1174.
Bhattacherjee, A. (2000). Acceptance of e-commerce services: the case of electronic brokerages. IEEE Transactions on systems, man, and cybernetics-Part A: Systems and humans, 30(4), 411-420.
Blackwell, R. D., Paul, W. M., & James, F. E. (2006), “Attributes of Attitudes”. Consumer Behavior, 235-243.
CIA World Factbook (2015), “Thailand”. Central Intelligence Agency.. Retrieved 2018/11/25. https://www.cia.gov/library/publications/the-world-factbook/geos/print_th.html
Clark, L. A., & Watson, D. (1995). Constructing validity: Basic issues in objective scale development. Psychological assessment, 7(3), 309.
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Conroy, S. J., & Emerson, T. L. (2004). Business ethics and religion: Religiosity as a predictor of ethical awareness among students. Journal of business ethics, 50(4), 383-396.
Cook, A. J., Fairweather, J. R., & Campbell, H. R. (2000). New Zealand farmer and grower intentions to use genetic engineering technology and organic production methods.
Dicicco-Bloom, B., and Crabtree, B. F. (2006),” Making sense of qualitative research: The qualitative research interview”, Medical Education, Vol.40 No.4, pp. 314-321.
Fischer, P. M., Schwartz, M. P., Richards, J. W., Goldstein, A. O., & Rojas, T. H. (1991). Brand logo recognition by children aged 3 to 6 years: Mickey Mouse and Old Joe the Camel. Jama, 266(22), 3145-3148.
Fishbein, M. and Ajzen, I. (1975), Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley, Reading, MA.
George, J.F. (2002), “Influences on the intent to make internet purchases”, Internet Research, Vol. 12 No. 2, pp. 165-80.
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Global Halal Food Market (2011), ‘Global Halal Food Market’, Agriculture and Agri-Food Canada, Available at: http://www.ats-sea.agr.gc.ca/inter/4352-eng.htm.
Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-Muslims’ awareness of Halal principles and related food products in Malaysia. International Food Research Journal, 17(3), 667-674.
Griffin, A., and Hauser, J. R. (1993), “The Voice of the Customer”, Marketing Science, Vol.12 No.1, pp. 1-27.
Ham, M., Jeger, M., & Frajman Ivkovi?, A. (2015). The role of subjective norms in forming the intention to purchase green food. Economic research-Ekonomska istraživanja, 28(1), 738-748.
Haziq, M., Hisyam, Z., & Sundram, V. P. K. (2014). Predicting Intention to Choose Halal Products Using Theory of Reasoned Action. SSRN Electronic Journal.
Jarvenpaa, S.L. & Todd, P.A. (1997), “Is there a future for retailing on the internet”, in Peterson, R.A. (Ed.), Electronic Marketing and the Consumer, Sage, Thousand Oaks, CA, pp. 139-54.
Jumani, Z.A. & Siddiqui, K. (2012). Bases of Islamic Branding In Pakistan: Perceptions Or Believes, Interdisciplinary journal of contemporary research in business, 3(9).
Kalafatis, S., Pollard, M., East, R. & Tsogas, M.H. (1999), “Green marketing and Ajzen theory of planned behaviour: a cross-market examination”, Journal of Consumer Marketing, Vol. 16 No. 5, pp. 441-60.
Karijin, B., Iris, V., Florence, B.B. & Wim, V. (2007), “Determinants of halal meat consumption in France”, British Food Journal, Vol. 109 No. 5, pp. 367-86.
Kassarjian, H. H. (1981). Low Involvement: &Nbsp; a Second Look. ACR North American Advances.
Kassim, A.M. (2010), “The global market potential of halal”, proceedings of International Conference & Expo on Halal Industry, Lahore, Pakistan, 9 August 2010.
Khalek, A. A., Ismail, S. H. S., & Ibrahim, H. M. (2017). A study on the factors influencing young Muslims’ behavioral intention in consuming halal food in Malaysia. Jurnal Syariah, 23(1), 79-102.
Khalifa, M. & Limayem, M. (2003), “Drivers of internet shopping”, Communications of the ACM, Vol. 46 No. 12, pp. 233-9.
Kohlberg, L. (1931). The philosophy of moral development: Moral stages and the idea of justice (Vol. 1). San Francisco: harper & row.
Kohlberg, L. (1981). The Philosophy of Moral Development Moral Stages and the Idea of Justice.
Lada, S., Harvey Tanakinjal, G., & Amin, H. (2009). Predicting intention to choose halal products using theory of reasoned action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66-76.
McGuire, S. T., Omer, T. C., & Sharp, N. Y. (2011). The impact of religion on financial reporting irregularities. The Accounting Review, 87(2), 645-673.
Melynk, V., van Herpen, E., & van Trijp, H. C. (2010). The influence of social norms in consumer behavior: A meta-analysis. Advances in Consumer Research, Association for Consumer Research.
Mohamed, Z., Shamsudin, M. N., & Rezai, G. (2013). The effect of possessing information about halal logo on consumer confidence in Malaysia. Journal of International Food & Agribusiness Marketing, 25(sup1), 73-86.
Mukhtar, A., & Mohsin Butt, M. (2012). Intention to choose Halal products: the role of religiosity. Journal of Islamic Marketing, 3(2), 108-120.
Pavlou, P.A. (2002), “What drives electronic commerce? A theory of planned behavior perspective”, Academy of Management Proceedings, Vol. 2002, pp. A1-A6.
Peterson, R. A., & Merunka, D. R. (2014). Convenience samples of college students and research reproducibility. Journal of Business Research, 67(5), 1035-1041.
Pew Research Center, Forum on Religion and Public Life. (2011). Mapping the Global Muslim Population: A Report on the Size and Distribution of the World’s Muslim Population. Washing-ton, DC: Pew Research Center. Available at www.npdata.be/Data/Godsdienst/PEW/FutureGlobalMuslimPopulation-WebPDF.pdf
Rezai, G., Mohamed, Z. A., Shamsudin, M. N., & Chiew, E. F. (2009). Concerns for halalness of halal-labelled food products among Muslim consumers in Malaysia: Evaluation of selected demographic factors. Economic and Technology Management Review, 4, 65-73.
Rohana, K., Iberahim, H., Hamid, N.A., Rahman, R.A., & Mustapha, N.A., (2013), Halal Global Analytic Hierarchy Parameters: A Conceptual Assessment, Conference: The 12th International Symposium on the Analytical Hierarchy Process, Multi Criteria Decision Making, Kuala Lumpur, At Kuala Lumpur 10.13033/isahp.y2013.045.
Sabri, M. (2006), “Singapore expands e-certification of halal products”, available at: www.IslamOnline.net (accessed April 2, 2008).
Sekaran, U. (2006), Research Method for Business, a Skill- Building Approach, Wiley, New Delhi.
Soesilawati, ES (2010), ’Muslim consumption behavior towards halal foods: a case of Banten’s muslim (Perilaku konsumsi muslim dalam mengkonsumsi makanan halal: kasus muslim Banten)’, paper presented at the Sharia Economics Research Day, The Indonesian Institute of Sciences (LIPI), Jakarta, 6 July.
Sparks, L. (1995). Reciprocal retail internationalisation: the Southland Corporation, Ito-Yokado and 7-Eleven convenience stores. Service Industries Journal, 15(4), 57-96.
Sparks, P. and Shepherd, R. (1992), “Self-identity and the theory of planned behavior: assessing the role of identification with green consumerism”, Social Psychology Quarterly, Vol. 55 No. 4, pp. 388-99.
Sparks, P., Shepherd, R. & Frewer, L.J. (1995), “Assessing and structuring attitudes towards the use of gene technology in food production: the role of ethical obligation”, Basic and Applied Social Psychology, Vol. 16 No. 3, pp. 67-285.
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