A Study of Branding Issues in PC World UK
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Abstract
This report is basically focused on the internet services and all the issues related to online services of the PC World. The report started with the basic introduction of the PC World, it includes how the PC World started the business in the UK and what are its key services and product line. PC World is doing a business of retailing which is the services sector and provide advisory services as well for the potential customers. Then the next step is branding issues, in this section it has been viewed that how the PC World continuously and with consistency remain in the market with stronger brand name in the mind of the customer and then the extent of online segmentation has been discussed in which it has been analyzed that the PC World is well aware of the segmentation and done a good work in respect of segmentation. The next issue is the transactional facilities and then the degree of online and offline integration, how these two factors relates to each other and in the end there are some recommendation and suggestions for the PC World for better competes in the highly competitive market.
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