Islamic hospitality practices: Changes and challenges in Pakistani hotels

Main Article Content

Mohammad Alam
Danish Ali
Abrar Ullah

Abstract

This study will examine the potential of Islamic hotel services framed by Pakistani hoteliers. The halal lifestyle is increasing worldwide; consequently, a parallel ecosystem is evolving in many Muslim and non-Muslim countries to cope with market demand. The halal laws and standards mainly regulate the import and export of food products in Pakistan but the majority of hotel business in Pakistan is self-claimed halal. Even though the hotel is certified by the halal authority, the GMP is still not fully standardised as halal. The Pakistan hotel industry is mainly composed of SME businesses. Western presidency and operational standards shape Pakistan's current hospitality management activities within the commercial accommodation sector. Furthermore, these standards are not sensitive to the religious values and socio-cultural perceptions of Islamic culture. In the current study, the hotelier responded to 48 variables in six operating segments for hotels. The hoteliers were optimistic about developing fully operational Islamic hotels for sensitive customers as competitive to conventional hotels. The government should devise a policy to establish and adopt Islamic tourism in the national tourism policy.

Article Details

How to Cite
Islamic hospitality practices: Changes and challenges in Pakistani hotels. (2023). Journal of Management Info, 10(3), 212-226. https://doi.org/10.31580/jmi.v10i3.2846
Section
Research Article
Author Biographies

Mohammad Alam, Department of Tourism & Hospitality, Hazara University, Mansehra, Pakistan

This study will examine the potential of Islamic hotel services framed by Pakistani hoteliers. The halal lifestyle is increasing worldwide; consequently, a parallel ecosystem is evolving in many Muslim and non-Muslim countries to cope with market demand. The halal laws and standards mainly regulate the import and export of food products in Pakistan but the majority of hotel business in Pakistan is self-claimed halal. Even though the hotel is certified by the halal authority, the GMP is still not fully standardised as halal. The Pakistan hotel industry is mainly composed of SME businesses. Western presidency and operational standards shape Pakistan's current hospitality management activities within the commercial accommodation sector. Furthermore, these standards are not sensitive to the religious values and socio-cultural perceptions of Islamic culture. In the current study, the hotelier responded to 48 variables in six operating segments for hotels. The hoteliers were optimistic about developing fully operational Islamic hotels for sensitive customers as competitive to conventional hotels. The government should devise a policy to establish and adopt Islamic tourism in the national tourism policy.

Danish Ali, Department of Tourism and Hotel Management, University of Chitral, Chitral, Pakistan

This study will examine the potential of Islamic hotel services framed by Pakistani hoteliers. The halal lifestyle is increasing worldwide; consequently, a parallel ecosystem is evolving in many Muslim and non-Muslim countries to cope with market demand. The halal laws and standards mainly regulate the import and export of food products in Pakistan but the majority of hotel business in Pakistan is self-claimed halal. Even though the hotel is certified by the halal authority, the GMP is still not fully standardised as halal. The Pakistan hotel industry is mainly composed of SME businesses. Western presidency and operational standards shape Pakistan's current hospitality management activities within the commercial accommodation sector. Furthermore, these standards are not sensitive to the religious values and socio-cultural perceptions of Islamic culture. In the current study, the hotelier responded to 48 variables in six operating segments for hotels. The hoteliers were optimistic about developing fully operational Islamic hotels for sensitive customers as competitive to conventional hotels. The government should devise a policy to establish and adopt Islamic tourism in the national tourism policy.

Abrar Ullah, Department of Management Sciences, University of Swabi, Swabi, Pakistan

This study will examine the potential of Islamic hotel services framed by Pakistani hoteliers. The halal lifestyle is increasing worldwide; consequently, a parallel ecosystem is evolving in many Muslim and non-Muslim countries to cope with market demand. The halal laws and standards mainly regulate the import and export of food products in Pakistan but the majority of hotel business in Pakistan is self-claimed halal. Even though the hotel is certified by the halal authority, the GMP is still not fully standardised as halal. The Pakistan hotel industry is mainly composed of SME businesses. Western presidency and operational standards shape Pakistan's current hospitality management activities within the commercial accommodation sector. Furthermore, these standards are not sensitive to the religious values and socio-cultural perceptions of Islamic culture. In the current study, the hotelier responded to 48 variables in six operating segments for hotels. The hoteliers were optimistic about developing fully operational Islamic hotels for sensitive customers as competitive to conventional hotels. The government should devise a policy to establish and adopt Islamic tourism in the national tourism policy.

How to Cite

Islamic hospitality practices: Changes and challenges in Pakistani hotels. (2023). Journal of Management Info, 10(3), 212-226. https://doi.org/10.31580/jmi.v10i3.2846

References

Alam, M., Ullah, Shakir., (2020). The Revival of Muslim Friendly Tourism and Hospitality: A Case Study of Hotels in Pakistan. AFKAR Journal of Islamic & Religious Studies Volume 4, Issue 2, December 2020, PP: 51-60 E-ISSN 2616-8588; P-ISSN 2616-9223

Alam, M., Ullah, S., & Ullah, Z. (2019). Islamic Hospitality in Pakistani Hotels: Identifying the Product and Services. Global Economics Review, 4(4), 60-70.

An-Na'im, & Ahmed, A. (2006). Shari'a and Islamic Family Law: Transition and Transformation. Ahfad Journal, 23(2).

Arif, S., & Ahmad, R. (2011). Food Quality standards in developing quality human capital: An Islamic perspective. African Journal of Business Management, 5(31), 12242-12248.

Baker, A., (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18, 34-49

Baker A., Wood, B. P., Rutter, R., Halkias, D., Terzi, H., & Al Serhan, O. (2018). The transparency of Islamic hotels:“Nice Islam” and the “self‐orientalizing” of Muslims?. International Journal of Tourism Research, 20(4), 475-487.

Battour, M., Ismail, M. N., Battor, M., & Awais, M. (2014). Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia. Current Issues in Tourism, 20(1), 50-67. doi:10.1080/13683500.2014.965665

Calderwood, L., & Soshkin, M. (2019). The Travel & Tourism

Competitiveness Report 2019. Paper presented at the World Economic

Forum. http: //www3. weforum. org/docs/WEF_TTCR_2019. pdf

Choi, T. Y., & Chu, R. (2001). Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry. International journal of hospitality management, 20(3), 277-297.

COMCEC. (2017). Muslim Friendly Tourism: Regulating Accommodation Establishments in the OIC Member Countries. Retrieved from www.comcec.org

Comcec, C. O. (2016). Muslim friendly tourism: Developing and marketing MFT products and services in the OIC member countries.. Comcec Coordination Office.

Crecent Rating (2023) Mastercard-Crescent Rating Global Muslim Travel Index (GMTI) 2023 report.

Douglass, S. L., & Shaikh, M. A. (2004). Defining Islamic Education: Differentiation and Applications. Current Issues in Comparative Education, 7(1), 5-18.

Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American journal of theoretical and applied statistics, 5(1), 1-4.

Global, S. T. R. (2015). European Hotel Industry Performance. Retrieved, August, 2, 2015.

Hallam, G., & Baum, T. (1996). Contracting out food and beverage operations in hotels: a comparative study of practice in North America and the United Kingdom. International Journal of Hospitality Management, 15(1), 41-50.

Henderson, J. C. (2009). Food tourism reviewed. British food journal, 111(4), 317-326.

Henderson, J. C. (2010). Sharia-compliant hotels. Tourism and Hospitality Research, 10(3), 246-254.

Heo, J. K., Jogaratnam, G., & Buchanan, P. (2004). Customer-focused adaptation in

New York City hotels: exploring the perceptions of Japanese and Korean

travelers. International Journal of Hospitality Management, 23(1), 39-53.

Idris, J., & Razali, A. R. (2016). A study of consumer behaviour towards Islamic hotel: assessing on knowledge and religiosity. In 2nd International Conference on Economics & Banking.

Jafari, J., & Scott, N. (2014). Muslim world and its tourisms. Annals of Tourism Research, 44, 1-19.

Khatkhatay, M. H., & Nisar, S. (2007). Shariah compliant equity investments: An assessment of current screening norms. Islamic Economic Studies, 15(1).

Majid, N. H. A., Denan, Z., Abdullah, F. H., & Noor, M. S. M. (2015). Shariah Compliance Hospitality Building Design: A Malay Muslim Oriented Architecture. Procedia - Social and Behavioral Sciences, 201, 136-145. doi:10.1016/j.sbspro.2015.08.159

McDonnell, T. M. (2010). The West's Colonization of Muslim Land and the Rise of Islamic Fundamentalism. The United States, International Law, the Struggle Against Terrorism.

Mouthami, K., Devi, K. N., & Bhaskaran, V. M. (2013). Sentiment analysis and classification based on textual reviews. Paper presented at the 2013 international conference on Information communication and embedded systems (ICICES).

Muda, Z., Jamil, D. M., Jamil, N. H. A., & Zulkiply, S. F. (2019). Islamic Tourism: Emerging Trends, Challenges, and Opportunities in Tourism Industry of Malaysia. In Contemporary Management and Science Issues in the Halal Industry: Proceedings of the International Malaysia Halal Conference (IMHALAL) (pp. 303-317). Springer Singapore.

Naseem, A., Sheikh, S. E., & Malik, K. P. (2011a). Impact of employee satisfaction on success of organization: Relation between customer experience and employee satisfaction. International journal of multidisciplinary sciences and engineering, 2(5), 41-46.

Naseem, A., Sheikh, S. E., & Malik, K. P. (2011b). Improvement of hotel service quality: An empirical research in Pakistan. International Journal of Multidisciplinary Sciences and Engineering, 2(5), 52-56

Nurdeng, D. (2009). Lawful and unlawful foods in Islamic law focus on Islamic medical and ethical aspects. International Food Research Journal, 16(4), 469-478.

Othman, N. A., & Othman, S. (2013). Islamic Quality Standard for Hotels. Kuala Lumpur, Malaysia: Universal Crescent Standard Centre.

Rajagopal, S., Ramanan, S., Visvanathan, R., & Satapathy, S. (2011). Halal certification: implication for marketers in UAE. Journal of Islamic Marketing, 2(2), 138-153.

Ransley, J., & Ingram, H. (2001). What is "good" hotel design? Facilities, 19(1/2), 79-87.

Rasit, R. M., Hamjah, S. H., & Mansor, S. F. (2016). Provision of Shariah-Compliant Hotel Services Towards Muslim Tourism in Malaysia. BESSH-16, ol, 157, 14-20.

Razalli, M. R., Abdullah, S., & Hassan, M. G. (2012). Developing a model for Islamic hotels: Evaluating opportunities and challenges. International Conference on Knowledge, Culture and Society 2012 (ICKCS 2012), 1-5.

Ridzuan, A. H. A., & Zahari, M. S. M. (2012). Customer awareness towards Syariah Compliant hotel. Paper presented at the International Conference on Innovation Management and Technology Research.

Rosenberg, P., & Choufany, H. M. (2009). Spiritual lodging–The Sharia-compliant hotel concept. HVS Global Hospitality Services–Dubai, 1-7.

Samori, Z., & Rahman, F. A. (2013). Towards the formation of Shariah compliant hotel in Malaysia: an exploratory study on its opportunities and challenges. Paper presented at the WEI International Academic Conference Proceedings, Istanbul, Turkey.

Seaton, R. W., & Peryam, D. R. (1970). Hunger, food preference, and consumption. Human factors, 12(6), 515-522.

Sexton, J. B., Thomas, E. J., & Helmreich, R. L. (2000). Error, stress, and teamwork in medicine and aviation: cross sectional surveys. Bmj, 320(7237), 745-749.

Sevatdal, H. (1999). Real estate planning: An applied academic subject. Kart og plan, 59(3), 258-266.

Shah,S; Kamal,Y., (2018) Situation Analysis Hospitality Industry, NAVTTC, Islamabad

Shoemaker, S., & Lewis, R. C. (1999). Customer loyalty: the future of hospitality marketing. International journal of hospitality management, 18(4), 345-370.

Siguaw, J. A., & Enz, C. A. (1999). Best practices in hotel operations. Cornell Hotel and Restaurant Administration Quarterly, 40(6), 42-53.

Supardin, L., Suyanto, M., Hidayat, A., & Wijaya, T. (2023). A bibliometric analysis of halal tourism: future research agenda. Journal of Islamic Accounting and Business Research.

Talib, Z., Zailani, S., & Zainuddin, Y. (2010). Conceptualisations on the dimensions for halal orientation for food manufacturers: a study in the context of Malaysia. Pakistan Journal of Social Sciences, 7(2), 56-61.

UNWTO (2019). UNWTO World Tourism Barometer (English version): Vol 17, No 2 (eunwto.org)

Weidenfeld, A. (2006). Religious needs in the hospitality industry. Tourism and Hospitality research, 6(2), 143-159.

Wuest, B. E., Tas, R. F., & Emenheiser, D. A. (1996). What do mature travelers perceive as important hotel/motel customer services?. Hospitality Research Journal, 20(2), 77-93.

Zubir (2018). Business community needs to capitalise $3.6 trillion global halal market: Zubair. Profit by Pakistan Today. https://profit.pakistantoday.com.pk/2018/12/09/business-community-needs-to-capitalise-3-6-trillion-global-halal-market-zubair/

Most read articles by the same author(s)

Similar Articles

You may also start an advanced similarity search for this article.