Influence of celebrity endorsement on consumer purchase intention for existing products: a comparative study. Journal of Management Info, [S. l.], v. 1, n. 4, p. 1–8, 2024. DOI: 10.31580/jmi.v4i1.18. Disponível em: https://readersinsight.net/index.php/jmi/article/view/18. Acesso em: 21 apr. 2026.