Assessing the effectiveness of automated email marketing campaign to retain customer loyalty. Journal of Management Info, [S. l.], v. 9, n. 1, p. 73–101, 2024. DOI: 10.31580/jmi.v9i1.2619. Disponível em: https://readersinsight.net/index.php/jmi/article/view/2619. Acesso em: 16 jun. 2026.