Impact of Social media brand communication on Brand Knowledge: Mediating role of Brand Image & Brand Awareness Application of CBBE model theory of Keller. Journal of Management Info, [S. l.], v. 4, n. 4, p. 12–18, 2024. DOI: 10.31580/jmi.v15i1.72. Disponível em: https://readersinsight.net/index.php/jmi/article/view/72. Acesso em: 18 apr. 2026.