Journal of Public Value and Administrative Insight <p><strong>The Journal of Public Value and Administrative Insight (JPVAI)</strong> is a peer-reviewed, international quarterly that publishes original, theoretical, empirical, quantitative, and qualitative research in the broad field of public value and administration. This includes recent development in the areas of public value, management, and administrative sciences as well as interdisciplinary research in related fields, such as governance, personnel administration, human resource management, organizational behavior, sustainability, innovation, leadership studies, marketing, commerce, finance, economic and operations management.</p> Readers Insight Publisher en-US Journal of Public Value and Administrative Insight 2663-9181 Evaluating mediation and moderation effects in call center employees: A correlational investigation into fatigue, general health, coping and sleep disturbances <p>Sleep disturbance is usually present in night-shift workers. The objective of this study was to explore the relationships among fatigue, general health, coping and sleep disturbance together with mediating role of general health and moderating role of coping strategies i.e. Task, Emotion oriented &amp;Avoidance in night-shift call center workers. Correlation research design was adopted with sample (N=200) assessed from call centers of Lahore by applying purposive sampling strategy. Data was obtained by administering Multi-dimensional Fatigue Inventory, General Health Questionnaire-28, Coping Inventory for Stressful Situations-21, and Screening Questionnaire for Sleep Disturbance in Shift Workers. Data was analyzed by using Pearson product moment correlation, Hierarchical Multiple Regression Analysis and Hayes Process Regression analysis. Results of this study state that fatigue correlated positively with general health and sleep disturbance. General health, task-oriented, emotion-oriented and avoidance coping strategies also have positive relationship with sleep disturbance. General health seems to have full mediation effect on the relationship of fatigue and sleep disturbance. Task and emotion-oriented coping strategies appear as a moderator while avoidance coping strategy does not appear as a moderator between the relationship of fatigue and sleep disturbance. This research has future implications for identifying night shift call centers workers having proneness to develop Shift work disorder due to sleep disturbance and provides them with better sleep hygiene guidelines to protect their health.</p> Shazia Qayyum Samia Khan Faiz Younas Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-06-19 2022-06-19 5 2 220 244 10.31580/jpvai.v5i2.2506 The evaluation of digital marketing's success for firms in the age of digitalization during the previous decade <p class="RiAbstractText">It is the application of digital technology to provide a combined, targeted, and quantifiable message that aids in acquiring and retaining consumers while also fostering deeper relationships with them. Digital technology's recent advancements have significantly enhanced the corporate sector, and digital marketing has emerged as a vital tool for business growth. The main idea for the current article is to create a map of the digital marketing literature produced in the previous ten years. The study's primary purpose is to examine digital marketing research over the previous decade to better the field's future direction. The PRISMA statement 2020 is used to choose and reject records, with the final 79 records being included in the research following the procedure. According to the current study's findings, digital technologies have significantly impacted the business sector in recent years, and many scholars intend to improve their scholarly work as a result.</p> Muhammad Hassan Abrar Ullah Muhammad Siddique Naveed Akhtar Qureshi Huma Sikandar Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-06-19 2022-06-19 5 2 245 257 10.31580/jpvai.v5i2.2516 National and transnational non-state actors: Strategic dimensions and regional security threats to CPEC <p>China Pakistan Economic Corridor (CPEC) is a ‘flagship Project’ of China’s wide-ranging and most advanced scheme of development initiated under the Belt and Road Initiative (BRI). The project ranges from investment to infrastructure development in various sectors with an investment of $62 billion in Pakistan. However, the existential fact is that this project is not only restricted to economic growth and trade linkages. It has more strategic dimensions and arguably a strategic instrument in the hand of the Chinese to exponentially increase its influence from the South China Sea to the Indian Ocean and Arabian Sea. It is, undoubtedly, rapidly changing the regional apparatus in general and South Asia in Particular. This change on one side is creating space for multiple opportunities not only for Pakistan but at the same time offering bounties to regional countries, but on the other hand security threats and asymmetrical propaganda is on the rise against the CPEC. The most significant aspect which is being neglected in this scenario is the ever-increasing activities of non-state actors which are operating surreptitiously in Pakistan as well as its neighborhood. The presence of ISIS, Baloch insurgency, and TTP are a potential threat and their close nexus and support from inside and outside the country have substantially been proofed. Thus, the current research is divided into two parts. The first part argues that the CPEC project is no doubt a security-oriented, geopolitically, and strategically driven endeavor but predominantly linked with economic growth and regional connectivity. The second part deals with the potential threats to the CPEC posed by the national and transnational non-state actors.&nbsp;</p> Asif Salim Sonia Ambreen Anwar ul Mujahid Shah Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-06-19 2022-06-19 5 2 258 266 10.31580/jpvai.v5i2.2520 Moderating role of work-family conflict in psychological intimidation and psychological well-being: A cross-sectional study of bank employees <p>This research purported to investigate relationship between psychological intimidation, work-family conflict and psychological well-being in bankers. A cross sectional research design was used to execute this study. It was hypothesized that an association would exist between psychological intimidation, work-family conflict and psychological well-being. It was further hypothesized that psychological intimidation and work family conflict would predict psychological well-being, and that work-family conflict would act as a moderator with psychological intimidation for psychological well-being. The sample consisted of bankers (n=300) from public and private banks of Lahore using non-probability purposive sampling technique. In addition to demographic information sheet, Negative Acts Questionnaire-Revised (NAQ-R) (Einarsen et al., 2009), Inter-Role Conflict Scale (Kopelman, Greenhaus &amp; Connolly,1983) and General Wellbeing Scale (Dupuy, <a href="">1978</a>) were used in the study. The Cronbach alpha of above scales was estimated to check the reliability. The data were analyzed using Pearson Product Moment correlation and hierarchal multiple regression analysis using SPSS version 21. Results revealed that Psychological Intimidation and Work-Family Conflict had a negative correlation with Psychological Well-Being along with working hours per week. Psychological intimidation, Work-family conflict and working hours per week were found to be negative predictors of Psychological Well-Being in bankers. Moreover, it was found that Work-Family Conflict acts as a moderator with Psychological Intimidation for Psychological Well-Being. Additionally, results were discussed in terms of their implications and theoretical significance. This study will be helpful in the field of organizational psychology, findings might be used effectively in order to guide organizational interventions and theoretical developments in banking sector.</p> Shazia Qayyum Rida Ahmad Shahnila Tariq Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-06-19 2022-06-19 5 2 267 291 10.31580/jpvai.v5i2.2526 Working capital management and profitability in Pakistan’s automobile industry: An analysis <p>The study investigates the relationship between working capital management and profitability of explicit firms that are allied with the automobile sector of Pakistan. Profitability is measured by two of its proxy variables i.e. Return On Assets (ROA) and Return On Equity (ROE) while the independence of the study is examined through the mediums of Inventory Turnover Ratio (ITOR), Account Payable Turnover Ratio (APTOR), Account Receivable Turnover Ratio (ARTOR) and Operating Profit (O.P). The study occupies three liquidity ratios as well; consolidated as control variables, include Current Ratio (CR), Quick Ratio (QR) and Solvency Ratio (SR) played as a catalyst and do not impact the genuine findings. The study targets the firms in the automobile sector which are listed on the Pakistan Stock Exchange (PSX) and also being actively traded there. Thus, the study aims to highlight the impact of efficient working capital on profitability. The study also elaborates on the actual potential, demand and operational mechanism of automotive firms while assembling. Second, the study visualizes the opportunistic and enlisted current demand bidden by the resident customers to the automotive sector of Pakistan. The annual financial reports of automotive firms have been gathered for five years from (2016 - 2020). The comprised model has been tested through the multiple regression analysis via Statistical Package for the Social Sciences (SPSS). The findings of the study ascribed that Account Receivable Turnover Ratio (ARTOR), Inventory Turnover Ratio (ITOR) and Operating Profit (O.P) are statistically significant and positively related to Return on Assets (ROA) and Return on Equity (ROE) while Account Payable Turnover Ratio (APTOR) is statistically insignificant and inversely linked to Return On Assets (ROA) and Return On Equity (ROE). The outcomes of the study have set a roadmap to uplift this sector to meet its true potential demanded by the local consumers.</p> Nabeela Arshad Saqib Rehman Shabbir Hussain Adeel Nasir Copyright (c) 2022 Journal of Public Value and Administrative Insight 5 2 292 305 10.31580/jpvai.v5i2.2532 Organizational justice and knowledge hiding, moderating role of self-monitoring in the banking sector of Pakistan <p class="RiAbstractText">The study validated the association of organizational justice, and knowledge hiding with moderating role of self-monitoring in the cross-cultural environment. The empirical validity was searched and tested from the banking sector of Pakistan by collecting data through research questionnaires which evaluated that organizational justice; knowledge hiding, and self-monitoring are associated with one another. Non-probability sampling technique was used due to limitations in the generalizability of the hypothesis. The research questionnaires were distributed to 150 banking sector employees, while 124 employees responded. Results showed that organizational justice influences the knowledge hiding behavior in the organizations and self-monitoring moderates this relationship. It proved that in the absence of self-monitoring, organizational justice decreases the level of knowledge hiding and when employees self-monitor their behavior, the effectiveness of organizational justice reduces.</p> Syed Zain-Ul-Abedeen Qlander Hayat Rauza Syed Arshad Ali Shah Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-06-19 2022-06-19 5 2 306 329 10.31580/jpvai.v5i2.2547 Job resources and employee turnover: Examining the role of employee engagement and job demands <p class="RiAbstractText">The purpose of this study was to find out the impact of job resources on employees turnover intention. It also aimed at examining the moderating role of job demand (time pressure) in the relationship of job resources and employee engagement. Data was collected from the employees of universities, including administrative employees and all academic employees (lecturer to professors). The findings exhibit that reward &amp; recognition affect turnover intention positively and significantly. It was also found by regression analysis that organizational support has a positive impact on employee engagement. Moreover, this study also found that time pressure has a moderating role in the relationship of reward &amp; recognition and employee engagement. Similarly, it was the findings of this study that negative moderation effect exists between the relationship of organizational support and employee engagement. Therefore, it is arguable that time pressure or extra job demand decreases the employee engagement.</p> Rashid Munir Abdul Wahab Maqsooda Perveen Aamna Khan Abdul Rauf Kashif Muhammad Ahmed Shehzad Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-06-19 2022-06-19 5 2 330 355 10.31580/jpvai.v5i2.2558 The effect of antecedents of brand equity in relation to consumer decision making process <p class="RiAbstractText">We have examined the effect of multiple marketing activities on consumer purchase decision making behavior with moderating effect of brand equity. For more effective outcomes diverse audience is gathered through online responses, of a total 500 students in the University of the Punjab, and from other universities. The understudy data is congregated through incorporation of close-ended questions in self-administered survey questionnaire. We choose survey as research instrument, Data is collected in one-shot settings and results are checked by applying statistical techniques namely Pearson correlation coefficient, Reliability Analysis, Andrew F. Hayes analysis. Non probability convenience sampling technique is applied on the segment comprising of the age between 18-26 years. This research paper highlighted the key determinants of brand equity on consumer buying in a very systematic way. However, this study poses some limitations, the future research posit suggestions to deal with our study shortcomings by explicitly targeting buyers who have a superior influence involving user generated content.</p> Shrafat Ali Sair Irsa Mehboob Zara F. Imran Erum Batool Hina Shoukat Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-06-19 2022-06-19 5 2 356 379 10.31580/jpvai.v5i2.2561 Impact of Socially Responsible Human Resource Management Practices on Citizenship Behaviors of nurses with mediating role of Job Engagement: A study of Public sector hospitals in Pakistan <p>Based on the assumptions of Social Exchange Theory, this paper examines the influence of Socially Responsible Human Resource Management (SR-HRM) on two dimensions of Organization Citizenship Behavior (OCB) namely Organization Citizenship Behavior directed towards Individuals (OCB-I) and Organization Citizenship Behavior directed towards Organization (OCB-O). Structural equation modeling of data collected from 440 nurses working in tertiary care public sector hospitals of Punjab (Pakistan) revealed that job engagement fully mediates the relationship between SR-HRM and OCB-I, OCB-O. Further, SR-HRM and job engagement are also directly related to both OCB-I and OCB-O. The findings of this study highlights the importance of SR-HRM in stimulating positive work attitudes ultimately leading to extra role behaviors especially with reference to health sector and its employees who are currently facing lot of challenges worldwide due to spread of COVID-19 pandemic.</p> Binish Mughal Mubbsher Munawar Khan Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-06-21 2022-06-21 5 2 380 394 10.31580/jpvai.v5i2.2538 Transport emission models: A bibliometric and content analysis <p class="RiAbstractText">Environment deterioration and subsequent climate change require the accountability of each contributor. Pollutants produced from fossil fuel in the transport sector is measured using emission models and this paper offers a Bibliometric analysis of these models from 1990-2020 of previous literature supported with the content analysis done in two tiers; review of the most cited research work of last ten years and the evolving research themes from recently published articles of last five years. From Bibliometric analysis, we identified top authors, institutions and journals, co-occurrence analysis of keywords, and co-authorship countries. Content analysis revealed that emission models have evolved globally with modifications and integrations of new techniques, multi disciplinary variables combining emission, transport, air quality, dispersion, and environment models. The technological adaptations in models have also been carried out locally by some countries bringing transport emissions to inventory counting for global warming potential. Research trends for future emission reduction suggest that besides the warming potential of fossil fuel from the transport sector, parallel reductions can be achieved through efficient traffic planning, road designs, driving patterns, stop and go cycles, traffic calming techniques impacting spatial and temporal goals through reduced clustering and hot spots.</p> Huma Rauf Huma Sikandar Muhammad Umar Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-06-23 2022-06-23 5 2 395 423 10.31580/jpvai.v5i2.2530 The role of safety management to analyze the current situation of honour killing in Pakistan <p>Killing in the name of Honor is used as an instrument to keep up or recover the honor of family by rebuffing or killing females whose activities invite bits of gossip about sexual inappropriateness or misbehavior, Honor killing in Pakistan is emerging issue, the objective of this study is to analyse the current situation of honor killing and its impact on other members of the society. A descriptive study was carried out and data was collected from Islamic books, previous research papers and different reports. Therefore exploratory review of previous literature was carried out. It is concluded that there is a number of cases regarding honor killing in Sindh and Punjab province due to strong tribal system and weak management in government system. A number of cases does not reported due to strong feudal system. On the other hand&nbsp; Holy Quran and Sharia don't allow to murder somebody for the sake of honor nor empowers for doing as such. It is recommended that the federal and provincial government should take firm steps against those who are involve in honor killing.</p> Salma Nawaz Ayesha Kiran Mouna Koser Malik Shahzad Shabbir Aysha Zamir Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-06-26 2022-06-26 5 2 424 439 10.31580/jpvai.v5i2.2517 Does domestic violence affect the freedom of women life in Pakistan <p>Domestic violance is an emerging issue in Pakistan, the objective of this work was to analyse the current situation in Pakistan and to find out the impact of such domestic violance on other family members.It was discriptive study and the data was gathered from existing research reports, research papers reports prepared by government and non government organizations.It was found that man has dominant role in our society and has a great power to control the domestic affair and women are considered as a weak gender. So there are number of cases reported regarding domestic violance on daily bases<strong>.</strong> In Pakistan domestic violance includes beating, killing, abduct, assault, actual attack and acid throwing. In Pakistan there is one significant reason behind this brutality is the poverty in our culture and this culture is mostly controlled by men. So it was concluded that domestic violance is still prevailing in Pakistan and it has a great negative social and pshycological impact on other members of society.It was recommended that the government should implement its law and policies regarding domestic violance against those who are involve in such types of act.</p> Salma Nawaz Ayesha Kiran Malik Shahzad Shabbir Mouna Koser Aysha Zamir Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-06-26 2022-06-26 5 2 440 454 10.31580/jpvai.v5i2.2518 The dynamic effect of education levels, marriage status and domestic life of women in Balochistan <p>Women had been one of the ignored servants in the countries of South Asia. Being critical a part of the society thru performing critical position in her own circle of relatives such as in their homes and different additives of lifestyles women haven’t were given the due popularity, probable due to reason of their smaller/disregarded monetary autonomy, giving preferences to son, particularly in their own circle of relatives/distinctive responsibilities and imposed cultural regulations. The objective of this study was to find out the status of women in Balochistan and highlighted the issues of parda, education, marriage and domestic life. The results showed that Balochistani women have a position that differs from that of women living&nbsp;in Western countries in many ways. The organization of Balochistani society is based on gender. This creates inequities in a wide range of women's lives and causes girls to suffer greatly. In most underdeveloped countries, this has disastrous implications. Due to a lack of parity in giving education to girls, Balochistan faces negative implications in terms of health, poverty, and reproduction concerns. Several factors influence women's status in Balochistani society. It was concluded that women are, in generally, a marginalized group in society, particularly in rural Baluchistan. One unmistakable fact is that her role is being undercut on so many levels that she is deeply upset and dissatisfied.</p> Salma Nawaz Ayesha Kiran Mouna Koser Malik Shahzad Shabbir Aysha Zamir Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-07-03 2022-07-03 5 2 455 466 10.31580/jpvai.v5i2.2588 Trends and volume of successful application of Musharakah as a major mode of financing in Pakistan: A case study of Meezan bank limited <p>The objective of this study is to examine the trends and volume of successful application of musharakah as Islamic modes of financing among Islamic financial institutions (IFI) and standalones Islamic branches (SAB) of conventional banks in Pakistan. This study has taken four full Islamic banks and four SAB banks, who provide their services for musharakah financing. The data set for all eight banks has been extracted from annual reports of these banks, started from 2011 to 2018 and used univariate analysis. The findings of this study indicate that Meezan bank leads in running musharakah investment portfolio from both Islamic banks and SAB of conventional banks with four hundreds and seventy two (472.45) billions rupees in total and (86.34%) percent growth in Running Musharakah portfolio annually. Whereas, bank Al-Falah leads in running musharakah investment from SAB with twenty five (25.353) billions rupees. Furthermore, Meezan bank limited (MBL) gains success in running musharakah investment as sixty seven (67.61) billions Pakistani rupees in one year among all banks operating running musharakah investment banks in Pakistan.</p> Anita Ali Mariuam Shafi Aftab Hussain Tabasam Anam Ashiq Malik Shahzad Shabbir Copyright (c) 2022 Journal of Public Value and Administrative Insight 2022-09-02 2022-09-02 5 2 467 482 10.31580/jpvai.v5i2.2621