Covid-19 Pandemic And Global Business Challenge’s How To Survey With Business Model’s: A Systematic Literature Review


  • Ibrahim Suleiman Yahaya University Teknologi Malaysia
  • Aslan Bin Amat Senin Azman Hashim International Business School, Universiti Teknologi Malaysia, Malaysia
  • Maryam M.B Yusuf Faculty of Management Sciences, Federal University Dustsc
  • Saleh F A Khatib Faculty of Management Sciences, Universiti Sultan Zainal Abidin, Malaysia
  • Amina Usman Sabo Faculty of Management Sciences, Federal University Dustsc



Business model, Business, Systematic Literature Review, COVID-19


The paper analyzed the current business model literature from four different databases, in identifying the need for further development in business model as many businesses has short down due to the current pandemic of COVID-19 situation. The paper also highlighted the need for researchers to think out of box and need to focus not only in facing the current pandemic issue alone but to think about the feature of the current situation businesses are in, businesses need to be development and find solution to it down fall which currently about thousand company has been close and millions of jobs has been lost. The paper discusses the need to change current traditional business model used by the business industries to a modern business model introduce by the researchers and business experts and how to develop business through this COVID-19 pandemic.  Through the views of the literature systematically is understood that the publication in business model and innovation has drop in 2019, this might lead to a heaver bankruptcy in SME’S that need researchers guide and what could be the other way round in world economy where there is outbreak in internet facilities access globally like the COVID-19 hit, how will businesses survey and thus researchers and business owners think of that as a problems or threat to globally economy. Prisma framework is use as the research methodology in exclusion inclusion criterial for data collection, Suggestions and Future research agendas has been highlighted at the end of our research.


Budiardjo, E.K. and W.C. Wibowo. Slr on Identification & Classification of Non-Functional Requirements Attributes and Its Representation in Functional Requirements. Proceedings of 2nd International Conference on Computer Science and Artificial Intelligence. 2018.

Burnham, J.F., Scopus database: a review. Biomedical digital libraries, 2006. 3(1): p. 1.

Carter, M. and C. Carter, The Creative Business Model Canvas. Social Enterprise Journal, 2020. 16(2): p. 141-158.

Chesbrough, H., Business model innovation: opportunities and barriers. Long range planning, 2010. 43(2-3): p. 354-363.

Cosenz, F. and G. Noto, A dynamic business modelling approach to design and experiment new business venture strategies. Long Range Planning, 2018. 51(1): p. 127-140.

Demil, B. and X. Lecocq, Business model evolution: in search of dynamic consistency. Long range planning, 2010. 43(2-3): p. 227-246.

Dentchev, N., et al., Embracing the variety of sustainable business models: A prolific field of research and a future research agenda. Journal of Cleaner Production, 2018. 194: p. 695-703.

Drucker, P., The theory of the business. 1994.

Frick, J. and M.M. Ali, Business Model Canvas as Tool for SME, in Advances in Production Management Systems, Apms 2013, Pt Ii, V. Prabhu, M. Taisch, and D. Kiritsis, Editors. 2013. p. 142-149.

Gummesson, E., et al., Business model design: conceptualizing networked value co‐creation. International Journal of Quality and Service Sciences, 2010.

Haroon, A., Sami, A., Rehman, S., Fahad, H., & Irfan, A. (2019). Sustainable Leadership Enhance Innovation : A systematic Review of Past Decade. Journal of Public Value and Administration Insights, 2(4), 1-5.

Karlsson, N.P.E., et al., Early phases of the business model innovation process for sustainability: Addressing the status quo of a Swedish biogas-producing farm cooperative. Journal of Cleaner Production, 2018. 172: p. 2759-2772.

Leminen, S., et al., Industrial internet of things business models in the machine-to-machine context. Industrial Marketing Management, 2020. 84: p. 298-311.

Macleod, M.R., et al., Risk of bias in reports of in vivo research: a focus for improvement. PLoS biology, 2015. 13(10).

Moher, D., et al., Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement. PLoS med, 2009. 6(7): p. e1000097.

Nußholz, J.L.K., A circular business model mapping tool for creating value from prolonged product lifetime and closed material loops. Journal of Cleaner Production, 2018. 197: p. 185-194.

Orellano, M., et al., Business Model Configuration for PSS: An Explorative Study. Procedia CIRP, 2017. 64: p. 97-102.

Osterwalder, A. and Y. Pigneur, Business model generation: a handbook for visionaries, game changers, and challengers. 2010: John Wiley & Sons.

Osterwalder, A., Y. Pigneur, and C.L. Tucci, Clarifying business models: Origins, present, and future. Communications of the association for Information Systems, 2005. 16(1): p. 1.

Pateli, A. and G. Giaglis, A domain area report on business models. Athens, Athens University of Economics and Business, 2002.

Singh, A., et al., COVID-19: From bench to bed side. Diabetes Metab Syndr, 2020. 14(4): p. 277-281.

Ünal, E., et al., Value Creation in Circular Business Models: The case of a US small medium enterprise in the building sector. Resources, Conservation and Recycling, 2019. 146: p. 291-307.

Yahaya, I.S., An Investigation of Business Model Perception Meaning and Usage in the SME Business Environment. International Journal of Psychosocial Rehabilitation, 2020. 24(5): p. 1033-1041.