Vol. 3 No. 1 (2020): June

Published: 2020-08-13

E-commerce Optimization with the Implementation of Social Media and SEO Techniques to Boost Sales in Retail Business

Mohammad Waliul Hasanat, Ashikul Hoque , A. Bakar Abdul Hamid

1-5
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Exploring Factors Affecting Brand Marketing of Bangladesh Steel Industry: A Qualitative Approach

Rashed Al Karim

6-25
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Factors Influencing Brand Equity of Sportswear Brand Among Young Adult In Malaysia

Nurain Farahaina Binti Ilias, Tony Khoo Weii Liang, Michelle Claudia Lo, Ummi Sakinah binti Nor Afendi, Sim Shin Yee, Nur Izzati binti Badruddin

26-45
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The Impact of E-Service Quality on Customer Satisfaction in Malaysia

Wong Hhi San, Wong Yee Von, Muhammad Imran Qureshi

46-62
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Factors Affecting Brand Switching Behavior in Telecommunication: A Quantitative Investigation in Faisalabad Region

Umair Manzoor, Sajjad Ahmad Baig, Muhammad Usman , Muhammad Ibrahim Shahid

63-82
- PDF