Journal of Marketing and Information Systems <p>The Journal of Marketing and Information Systems (JMIS) is devoted to publishing academically empirical and theoretical research articles. The journal encourages different thoughts or modern approaches on current research and also the cross-functional, multi-functional studies that reproduce the variety of the marketing and commercialization related occupations.</p> en-US (Dr. Hamad Raza) (Mr. Nohman) Wed, 29 Dec 2021 07:06:38 -0500 OJS 60 Review of collaborative networks in the Covid-19 era <p>knowledge networks and organizational collaboration reflect a culture of success, transformational leadership and a climate of relationships around which relationships of trust, support&nbsp;and&nbsp;innovation are generated.&nbsp;These are bi-directional and horizontal organizations with equity and solidarity.&nbsp;The objective of the present study is to establish the correlations between the factors, a non-experimental, transversal and exploratory study was carried out with a&nbsp;selection of 300 administrative, students and teachers from a public university in central Mexico.&nbsp;From a&nbsp;structural model&nbsp;,&nbsp;t&nbsp;he results show that there is a dependence relationship between&nbsp;organizational&nbsp;climate and collaboration&nbsp;.&nbsp;Based on these findings, research lines related to trust as a determinant of knowledge networks and organizational collaboration.</p> Cruz García Lirios, Francisco Espinoza-Morales, Jorge Hernández-Valdés Copyright (c) 2021 Journal of Marketing and Information Systems Wed, 29 Dec 2021 00:00:00 -0500 Mediation effect of collapse avoidance assurance on behavioural intention to use forensic accounting <p>Forensic Accounting is a widely known technique for fraud prevention and detection. To date, the demand for forensic accounting is increasing, as well as the fraud level. However, some companies are reluctant to use forensic accounting to find guilty and face legal consequences such as liquidation or winding up. The two main theories of this study are the Protection Motivation Theory (PMT) and Forensic Accounting Theory. The two theories incorporate fraud treat appraisal and collapse avoidance assurance in forensic accounting to determine the behavioural intention to use forensic accounting. This study is expected to generate the best model to address the unwillingness to adopt forensic accounting services by industrial products and services companies. Therefore, this study may significantly contribute to the increase in companies' awareness and willingness to use forensic accounting in mitigating fraud or unethical activities.</p> Nur Liyana Adila Azman Copyright (c) 2021 Journal of Marketing and Information Systems Wed, 29 Dec 2021 00:00:00 -0500 Confirmatory model of risk perception in the Covid-19 era <p class="RiAbstractText">Treatment adherence is a central axis in the health agenda. In the framework of the SARS CoV-2 pandemic, it is necessary to predict this phenomenon. The objective of the present work was to contrast a model of structural equations. A confirmatory, psychometric and cross-sectional work was carried out with a selection of 100 students, considering their participation in the social service and professional practices in public hospitals in central Mexico. A factorial structure was found that explained 62% of the total variance, suggesting the contrast of the model in other scenarios.</p> Cruz García Lirios, Celia Yaneth Quiroz-Campas , Javier Carreón-Guillén , Francisco Espinoza-Morales , Alejandra Navarrete Quezada Copyright (c) 2021 Journal of Marketing and Information Systems Wed, 29 Dec 2021 00:00:00 -0500 Psychological health of healthcare workers and national vaccination programme: A conceptual study <p class="RiAbstractText">Stress levels can be raised by psychosocial risks, which can lead to physical and mental health problems. Low motivation, exhaustion, anxiety, sadness, burnout, and suicidal ideation are all possible psychological responses. Malaysia has one of the highest COVID-19 immunisation rates in the world. Although this is a huge accomplishment, we must keep in mind that it adds to the taskforce's workload. Between January 2019 and May 2020, there were an average of two suicide deaths per day. The Royal Malaysia Police Force, on the other hand, reported that suicide rates had doubled in the first five months of 2021. A mass vaccination centre in Kuala Lumpur was closed on August 6, 2021, after over 200 medical staff and volunteers tested positive for the coronavirus. Fear is rising among healthcare workers as a result of a previous occurrence like this, and the current emergence of the Delta strain of the Virus, and now the Omicron, can only alarm the healthcare family. According to a study conducted by American International Assurance (AIA Vitality), majority of Malaysian workforce unable to get enough sleep. One out of every ten Malaysian representatives is nervous or discouraged, with the majority of them being in their twenties and thirties. As is the case during a pandemic, healthcare workers are overworked. They must deal with the effects of public misconception, face stress from relatives, fear of contracting the obscure illness and becoming a carrier of the illness, and now seek protection from the Personal Protective Equipment (PPE) and vaccinations to which they have adhered during vaccination programmes. Frontline workers' mental health issues, particularly burnout and fear, should be addressed by policymakers. Future national and organisational interventions must include providing adequate social support, building self-efficacy and resilience, and ensuring frontline work willingness.</p> Santhi Raghavan, Ashwini M. Madawana Copyright (c) 2021 Journal of Marketing and Information Systems Tue, 28 Dec 2021 00:00:00 -0500