Confirmatory model of risk perception in the Covid-19 era

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Cruz García Lirios
Celia Yaneth Quiroz-Campas
Javier Carreón-Guillén
Francisco Espinoza-Morales
Alejandra Navarrete Quezada


Treatment adherence is a central axis in the health agenda. In the framework of the SARS CoV-2 pandemic, it is necessary to predict this phenomenon. The objective of the present work was to contrast a model of structural equations. A confirmatory, psychometric and cross-sectional work was carried out with a selection of 100 students, considering their participation in the social service and professional practices in public hospitals in central Mexico. A factorial structure was found that explained 62% of the total variance, suggesting the contrast of the model in other scenarios.

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García Lirios, C., Celia Yaneth Quiroz-Campas, Javier Carreón-Guillén, Francisco Espinoza-Morales, & Alejandra Navarrete Quezada. (2021). Confirmatory model of risk perception in the Covid-19 era . Journal of Marketing and Information Systems, 4(2), 97–106.


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