About the Journal
The Journal of Marketing and Information Systems (JMIS) (ISSN - 2664-7990) is devoted to publishing academically empirical and theoretical research articles. JMIS publishes original research articles, reviews, research notes, theoretical and conceptual articles that have a significant impact in the field. The journal encourages and aim to cover different thoughts or modern approaches to current research and also the cross-functional, multi-functional studies that reproduce the variety of marketing and commercialization related occupations. The journal of Marketing Information Systems (JMIS) contributes to the following fields:
- Marketing
- International Marketing
- Marketing management & strategy
- Advertisement management
- Brand management
- Consumer behaviour analysis
- Service marketing
- Strategic marketing
- Consumption and consumer practice
- Retail and commercial marketing
- Social Marketing
Peer Review:
Journal of Marketing and Information Systems (JMIS) is a double-blind peer-review journal. Peer review is intended to evaluate the rationality, excellence, novelty and often the uniqueness of research articles for publication. The ultimate purpose of JMIS is to preserve the truthfulness of knowledge and disseminating novel research to the research fraternity to maximize the reach of research and adding to the knowledge gap. The double-blind-peer-review helps maintain credible research and prevents from forming any bias.
