The word â€œTourismâ€ refers to sightseeing and attraction as per the dictionary meaning. Tourism is the name to roaming and residing at the desired places out of peopleâ€™ residential place. However, the purpose of tourism may be freedom, vacation, relaxation, holidays, time-out, as well as business or purposive meeting. Usually, it is said that the time frame of a tour would not more than a year. In business context, tourism is very dynamic as well as very competitive commercial industry. Basically, it is a service industry that entails highly skilled and expert management to forecast the core desires and needs of its targeted customers, because the audience of this industry constantly changes its preferences. The prime objective of this service is to achieve highest level of customer satisfaction, wellbeing, and delights (DÃ¡vid, 2011). Some businesses, for their ease, divide tourism on three categorizes, one: domestic tourism that is known for traveling within the same country. Second category is inbound tourism. When people from other countries travel and come into a specific country that is known as inbound tourism. The third category is known as outbound tourism. When people of a country travel to other countries it is called outbound tourism (DÃ¡vid, 2011). This research is important for the tourism organizations active in Pakistan, especially in Karachi and southern states of the country. This research is based on experimental research design. This research has targeted the potential visitors and travelers who have visited before or having plan to visit northern areas of Pakistan with the 200 sample size. Convenience sampling technique has been decided to work on for this research.
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