International Journal of Entrepreneurial Research https://readersinsight.net/IJER <p style="text-align: justify;">IJER is to provide a platform where researcher and practitioner altogether; learn, share, and research for a better and innovative future; where ventures are socially responsible to society or culture or environment to have a sustainable livelihood and economy worldwide.</p> en-US editor@readersinsight.net (Rosman Bin Md Yusouff) ijer01112019@gmail.com (Dr. Abdul Ghafoor Kazi) Wed, 02 Dec 2020 11:04:13 -0500 OJS 3.1.2.1 http://blogs.law.harvard.edu/tech/rss 60 The Effect of Gender Roles on Job Satisfaction: A Study on the Employees Working in Government Academic Sector in Haryana https://readersinsight.net/IJER/article/view/1561 <p class="IJERAbstractText" style="text-align: justify;"><span lang="EN-GB">The aim of the study is to examine the effect of gender roles of the employees working in the government academic sector in Haryana on job satisfaction. Gender roles, responsibilities, of the employees, are independent variables and Job satisfaction is a dependent variable in this study. The collected data were analyzed by using SPSS, T-Test. The result indicates that Gender has no effect on the job satisfaction of the employees; on the other hand, age has a significant impact on the level of Job satisfaction. Further, the study also reveals that there is a significant difference in the opinion of males and females in terms of social awareness and commitment. The aim of this study was to investigate the working employee’s job satisfaction in government academic sector in Haryana. Organizational commitment, and self-esteem levels, reveals the relationship between the genders, and to examine the relationship between them. The discoveries of the examination would give important data to the executives in understanding the variables that influence work fulfillment. The academicians are the posts in the development of any nation as they put their events into developing the individuals who at last lead to a well-to-do economy, so the current examination depends on work fulfillment among the employees in different foundations. The discoveries of the exploration would give significant data to the directors in understanding the elements that influence work fulfillment.</span></p> Deepa Sharma, Venkateswaran Copyright (c) 2021 International Journal of Entrepreneurial Research https://creativecommons.org/licenses/by/4.0 https://readersinsight.net/IJER/article/view/1561 Mon, 30 Nov 2020 00:00:00 -0500 Growing Metalwork Craft Businesses through the Lens of Entrepreneurship Education https://readersinsight.net/IJER/article/view/1523 <p><strong>Abstract</strong></p> <p><em>The problems of unemployment and poverty among technical education graduates require students to develop employability skills. One way of solving these problems is through the effective teaching of entrepreneurship education, especially at technical-based higher institutions. The research adopted the narrative review approach that seeks to give an understanding of current knowledge on the rationale of metalwork craft, the concept of entrepreneurship education, school-based enterprise and their usefulness for graduates’ employment and productivity in Nigerian. The review showed that entrepreneurship education in the Nigerian higher education institutions seems to be more about creating entrepreneurship awareness, as against the practical approach, which is a means for developing entrepreneurship skills. Some challenges were highlighted that impede the successful implementation of entrepreneurship studies in Nigeria and recommendations made towards the practical realization of entrepreneurship education in our higher institutions.</em></p> Arikpo Sampson Venatius, Aede Hatib Musta'amal, Ogumbe Boniface Ekwok, Otu Aniema Edet Copyright (c) 2020 International Journal of Entrepreneurial Research https://creativecommons.org/licenses/by/4.0 https://readersinsight.net/IJER/article/view/1523 Wed, 02 Dec 2020 11:02:44 -0500 The Impact of Social Media Marketing on Urban Youth’s Brand Loyalty: Through Facebook Marketing https://readersinsight.net/IJER/article/view/1697 <p style="text-align: justify;">Social media being established as an effective medium of communication, marketers now highly focus on social media marketing create brand awareness and institute brand loyalty. Considering social media is the most popular among the urban youth of the country and Facebook being most popular social media site, this study is thus designed in order to identify the impact of Facebook marketing on urban youth’s brand loyalty.&nbsp; Information was derived by conducting a validated questionnaire with a sample of 306 people which was further evaluated through regression analysis. It was found night time, 08:01 PM – 5:59 AM, is the most popular time period for the urban youth to use Facebook. Funny, informative, international/ national news contents are top preferred content on Facebook. A positive relationship between urban youth’s brand loyalty and components such as advantageous campaign, facebook group, popular contents and brand’s relevant contents of Facebook marketing. Whereas, updated content and electronic word of mouth (E-WOM) rather had a negative influence on the brand loyalty of the urban youth.</p> Tanveer Ahmed, Azrin Saeed Copyright (c) 2021 International Journal of Entrepreneurial Research https://creativecommons.org/licenses/by/4.0 https://readersinsight.net/IJER/article/view/1697 Mon, 08 Mar 2021 10:02:25 -0500