An evaluation of leadership strategies for improving employee performance in the fast-moving consumer foods industry
Keywords:Leadership Strategies, Employee Performance, Fast-Moving Consumer Goods, Performance Improvement
This exploration evaluated leadership strategies for improving employee performance that successful fast-moving consumer goods (FMCG) business leaders use to support employee engagement, improve performance, and increase revenue in the global pandemic era. The study adopted a pragmatic research philosophy, employing a sequential exploratory design starting with a qualitative and ending with a quantitative approach. The respondents included managers with over 5 years of managerial experience and nonmanagerial employees located in Bulawayo. The findings revealed that the majority of employees did not have a good work-life balance due to increased workload and long working hours, insufficient resources, lack of incentives, and fatigue being the major challenges. The study recommended that managers should closely focus on people's motivation and avail resources as a key strategic priority and enabler for high performance. They should incentivize the workforce, set achievable targets in line with available resources, and be willing to ethically implement all strategies geared towards improving the performance of employees.
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