Supply Chain Model of Fresh Fisheries in the Waters of Fakfak, West Papua: An Overview from the Perspective of Evaluation of Performance and Sustainability of Supply Chain

This research intended to explore the performance of the management fresh fisheries supply chain and, eventually: to analyze the management, supporting facility and distribution and factors that affect the supply chain in Fafak, West Papua. The method used in this research is Soft System Methodology (SSM), which is expected to be able to solve problem through dialogue and qualitative method, as well as explicitly considers the aspect of ethic, sustainability and human values. There are seven stages in SSM, which includes: 1) supply chain problematic situation in fishery industry (2) revealing problem and creation of rich picture in building root definition/ relevant system (3) root definition/relevant system (4) reating conceptual model (5) comparing conceptual model with situation in the real world (6) formulating plan of maintenance action (7) execution of action plan. Problematic situation was analyzed using fish-bone diagram to help the designer to focus on the most important root cause in finding opportunity to have a sustainable maintenance and give critical guideline to devise sustainability. Based on the research result, it can be concluded that the condition of fishery industry in FakFak, West Papua, is in the less sustainable category. The performance of the fisherman and Cooperative supply chain showed very good and good performance, due to the Cooperative implementing order system. The management model in the fishery industry in FakFak, West Papua is reflected in model of the conceptual/ purposeful human activity system. The management model of the fishery industry in FakFak, West Papua is built by 20 system activities.


INTRODUCTION
Fisheries sector in Indonesia has given a pretty big contribution over the past 3 years, which were Rp.27,520.87 Billion (year 2012), Rp.32,104.07 Billion (year 2013), andRp.37,442.32 Billion (year 2014). Gross Domestic Product (GDP) growth for fisheries kept showing growing positively until year 2018. In the third quarter of 2018, the GDP for fisheries reached Rp 59,984.3 billion. The number increased by 3.71 percent when compared to the GDP of fisheries in year 2017 in the same period, which only reached Rp. 57,838.0 billion. Therefore, it can be said that maritime sector is one of the strategic sectors in Indonesia. This country is expected to be a maritime country that is independent, developed, strong, and is based on the interest of the nation. Currently, Indonesia is a maritime country with 70% of its region being the sea. Indonesia has oceanic region of 5.8 million kilometer square, consisting of territorial region of 3.2g kilometer square and Exclusive Economic Zone region (EEZ) of 2.7 million kilometer square. Aside from that, there are 17,504 islands in Indonesia with coastline of 95,181km (BPS, The management of supply chain in fresh fisheries commodity is much needed, since this commodity has economical value, high demand, and huge benefit for fishermen and the society. The need for the right supply chain management in fisheries commodity to add value, maintain stock and quality, as well as accessible to society. The catch produced in a fishery port is strongly affected by the demand for a commodity. Facility management and fish transportation management that is effective and efficient in the fresh fisheries supply chain can improve performance, efficient in terms of time and energy, lower operational cost, maintain quality of fish, as well as having wide range of distribution. Supply chain management is a series of approaches set to integrate supplier, businessman, warehouse and other storage efficiently so that the product can be produced and distributed to the consumers with the right quantity, quality, location, and time to minimize cost and satisfy consumer's needs (David et al., 2000 in Indrajit andDjokopranoto, 2002).
Transport of fish in the supply chain system is a distribution process in order to add economical value and benefit to the fish caught by the fishermen to be brought to fish market location. Location or area of fishing is usually located far from the market location, therefore, good delivery management is needed so that the quality of the fish is preserved until the place of destination. Fresh fish is export commodity with high economical value, and undergoes distribution and transportation process between countries located very far apart.
This study will review the performance of supply chain of fresh fisheries by referring to production, demand, distribution and marketing statistic of the catch. Formulating effective management strategy to improve the performance of fishery supply chain. This is intended so that the system in the chain that connects Cooperative with the supplier can work optimally and Cooperative's goal can be achieved. The aims of this research are as follows: 1. Analyzing management, supporting facility, and distribution and factors that have impact on supply chain in Fakfak, West Papua. 2. Measuring performance and formulate recommendations for steps of supply chain of fresh fisheries in Fakfak, West Papua.

Research Time and Location
This research was conducted in the waters of Kokas, Fakfak, West Papua. The location of the research is focused on several transit docks in the fishing port, landing port, and other fish processing Cooperatives. This research was conducted from June to December of year 2019.
However, quantitative technique is hard to apply to small industries that have limitations on most recent software, as well as complex mathematical model (Dutta and Evrard 1999;OECD 2000;Celuch et al. 2007)

Data Processing Methodology
Soft System Methodology (SSM) can solve problem through dialogue and qualitative method, and explicitly considers aspects such as ethics, sustainability, and human values (Kunch et al. (2009), Mingers (2011). SSM is (1) approach to overcome unstructured problem and is a process of action to understand the real situation of the problem, and to take action to fix it (Checkland and Poulter 2010); (2) approach that is promising to stakeholder to reduce uncertainty (Travella et al. 2012); (3) participatory approach to intervene in problematic situation and increase collaboration, communication, and information sharing in multi-organizational groups (Franco 2008(Franco , 2009); (4) frame work of solution that is specifically designed for situations whereby the essence of the problem is hard to be defined (Martin et al. 2008) and the stage of creating the rich picture and analysis 1,2,3 that is the source of information for stakeholder that is very valuable to fix the problematic situation (Georgiou 2008). This research is aimed to determine the condition of the fishery industry situation and design an ideal model for the management of the supply chain of the fishery industry that is sustainable in Fakfak, West Papua, using the method of Soft System Methodology.
indicator, fishery industry supply chain contributors, and also the data on Cooperative's operational activity. Primary data was obtained through questionnaire, expert survey, interview; expert panel and field observation. Secondary data is in the form of relevant rules and regulations; statistical data and information in various forms; program planning documents and budget (strategic planning, regional medium-term development planning, and others); various review results related to the development of fishery region; various monitoring and evaluation results, as well as other possible information data. The research was conducted through two stages, which are:

Situational Analysis Stage of Fishery Industry Supply Chain
Situational analysis of fishery industry supply chain was conducted to understand the profile, sustainability and performance of fishery industry using descriptive method. The profile of fishery industry obtained from statistical data was analyzed descriptively. The sustainability indicator was determined through exploration of sustainability indicators through in depth literature review and field observation. In this observation, interview with stakeholders was conducted. The result obtained was then used as the basis in doing brainstorming and discussion with 7 experts through the expert meeting forum. This process was done repeatedly, including through the comparison of indicators through the help of compare and contrast method, so that in the end an agreement can be obtained on the types and values of indicators of the sustainability indicator for fishery industry. These indicators were able to comprehensively reflect the performance of each dimension of fishery industry sustainability in Fakfak, West Papua. Purnomo et al. (2011) and Jaya et al. (2014) stated that the values of sustainability indicator for fishery industry obtained from the result of interview and questionnaire were then processed and analyzed using Rapfish (rapid appraisal for fisheries) technique. Rapfish is based on the ordination technique using Multi-Dimensional Scaling (MDS) (Fauzi and Anna 2002). The selection of MDS in Rapfish analysis was done, considering other multi-variate analysis and Multi-Attribute Utility Theory (MAUT), were proven to not yield stable result (Pitcher and Preikshot 2001). Rapfish analysis result obtained was then categorized based on sustainability index and status categories, referring to Hidayatno et al. (2009), as presented in Table 2. Supply chain performance data was obtained from one of the fishery cooperative of fish catches commodity through observation, expert survey and in-depth interview. Data was processed and analyzed using Fuzzy AHP (Kabir 2011) andSCOR method (McCormack et al. 2008), Kafa et al. (2012). Criteria for supply chain performance was based on Rofik (2010), as presented in Table 3.

Design Stage for the Ideal Fishery Industry Supply Chain Management Model
The model for management of fishery industry supply chain was built following the 7 SSM stages, which are 1) supply chain problematic situation in fishery industry (2) revealing problem and creation of rich picture in building root definition/ relevant system (3) root definition/relevant system (4) creating conceptual model (5) comparing conceptual model with situation in the real world (6) formulating plan of maintenance action (7) execution of action plan. Problematic situation was analyzed using fish-bone diagram to help the designer to focus on the most important root cause in finding opportunity to have a sustainable maintenance and give critical guideline to devise sustainability (Jayswal et al. 2011).

Situational Condition of Fishery Industry in Fakfak, West Papua
Statistical data and field observations show that majority of the fishery business in Fakfak, West Papua, are business in the micro to middle scale. Aside from that, the development of fishery industry still has some problems such as: (1) limited facilities and infrastructure; (2) limited transportation and communication facility; (3) limited human resources, access to capital and businessmen capacity; (4) lack of focus of commodity and industry management (5) weak organization and social culture. In terms of sustainability, from the results of interview and brainstorming with the experts, it was agreed that sustainability index is measured using 5 dimensions consisting of attributes, which are: (1) environment dimension (waste management level, efficiency of use of water, liquid waste potential volume); (2) social dimension (human resources skills, fishermen's income, industry partnership, absorption of industrial labor, industrial labor income); (3) technology dimension (suitability of technology type, product differentiation, product damage level); (4) economic dimension (unit net profit, profit margin, economic contribution, product quality and number of businesses); and (5) resources dimension (sufficiency of raw material, raw material continuity, raw material quality and raw material availability). Rapfish analysis result on expert's assessment for each dimension is shown in the form of index category and sustainability status of each dimension as presented in Table 4. Source: Researcher data processing, 2020 Based on Table 4, it can be known that environment and technology dimensions are currently in the sufficiently sustainable condition. In addition, social dimension, economic dimension and resources dimension are all in the less sustainable category. Each sustainability index dimension can be illustrated in the sustainability index kite diagram illustrated in Figure 1. Furthermore, to find out the overview for the sustainability of the overall dimension, weighting was done by the experts on the sustainability index of each dimension obtained in order to obtain the multidimensional sustainability index value, and the result is presented in Table 5. Multidimensional sustainability index analysis shows that the sustainability of fishery industry in Fakfak, West Papua, is in the less sustainable category (42.63).

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Multidimensional sustainability index 42.63 Source: Researcher data processing, 2020 In general, fishery industry in Fakfak, West Papua, markets their product well for domestic market and on the individual level. Performance analysis was conducted on one of the Cooperative of fish product processing. The fishery supply chain model of Fakfak, West Papua is presented in Figure 2. Expert's opinion result through Fuzzy-AHP on the performance measurement matrix shows highest weight of each levels, which are: procurement (0.338) in the business process level, quality (0.538) in the performance parameter level, reliability (0.350) in the performance attribute and arrival punctuality level (0.238) in the performance matrix level. These weights indicate that punctual arrival is a performance factor that needs to be paid attention to in the management of fishery supply chain performance. High weight in the attribute of performance reliability shows that reliability level needs to be paid attention to by the Cooperative in managing supply chain.
Performance measurement result shows that the total performance for fishermen and Cooperatives are 98.235 and 94.515 each. Compared to the performance standard by Rofik (2010), they are considered to be in the very good category (95-100). The very good performance of the fishermen supply chain is the result of support from the Fishermen Cooperative, in the form of briefing post capture and during sailing, providing ice and plastic, and offering satisfactory prices for fishermen partners. Cooperative is located in the centre area of fish arrival (Kokas, Ugar, Arguni and Furir villages), therefore, fishermen can immediately store their catch. Good Cooperative performance is the result of good relationship with the fishermen. Aside from that, fishermen Cooperatives only focus on fresh fish commodity and the product marketing process is conducted using order system, especially from "Tangguh LNG". Order system enables Cooperatives to better plan for production and only accept order after ensuring that they are able to fulfill the order, so that the chance for technical issue happening that is not within their control is slim.

STAGE 1: PROBLEMATIC SITUATION OF FISHERY INDUSTRY SUPPLY CHAIN
Fishery industry supply chain in Fakfak (Kokas,Ugar, Arguni and Furir) West Papua showed a complex situation. Fishermen's activity as the producer of the raw material for fishery is faced with climate problem, fish resources rarity threat due to the rampant action of illegal fishing and over fishing, and low level of skill and limited capital. This condition affects the performance of fishery Cooperative and managing smallmedium industry in fulfilling supply and quality of the raw material. This impacts on the low level performance Cooperative and managing small-medium industry due to the inability to achieve capacity and quality of the product. As a result, consumer's need for fishery product can't be fulfilled.
This situation is even more complex due to the condition and characteristic of the people in Fakfak region (Kokas,Ugar, Arguni and Furir), West Papua. The condition of the region is in the form of islands and the minimum infrastructure resulted in high logistic cost and accommodation cost for access between islands. This condition impacts on the high price level for fishery products and minimum realization of cultivation programs for fishermen society, due to the insufficient fund and the dependence of regional government on the central government in terms of program funding. The complexity of the problem resulted in the difficulty in realizing industrialization strategy for fishery and development for sustainable fishery, as well as national development. This condition is reflected in the analysis result for sustainability and performance of the supply chain, that showed that fishery industry in Fakfak, West Papua, is in less sustainable position and the performance of the supply chain in terms of fulfilling market's demand is still done based on order system, due to the inability to ensure the continuity of the source of supply of the raw material.

STAGE 2 : PROBLEM REVELATION AND RICH PICTURE CREATION
Based on the problem situation in stage 1, cause and result analysis was conducted using fish-bone diagram with all the stakeholders and the root cause of the problem in the supply chain of fishery industry in Fakfak, West Papua was obtained to reveal the situation of the problem. The result of the fish bone analysis was arranged as issues in the fishery industry supply chain in Fakfak, West Papua, which are: (1) low competitiveness of fishery product (2) lack of development in domestic market for fishery products and securing the quality of the fish; (2) access to capital for fish business is still limited; (4) quality of the majority of the fishermen is still relatively low; (5) illegal activities, unregulated fishing (6) over fishing in the waters; (7) weak institutional capacity of supervisors and law enforcement; (8) data system for fishery that is still not reliable and still partial. The situation of problem in the supply chain of fishery industry in Fakfak, West Papua, is illustrated in the form of rich picture in Figure 3. Hardjosoekarto (2012) stated that formulation of root definition was done as the basis in creating conceptual model that is formulated using PQR formula, that represents matter by conducting P through or by Q in order to achieve R. Root definition is tested and perfected using analysis tool CATWOE (C = customer, A= actors, T= transformation, W= worldview, O= owners, E= environmental constraint). Root definition and CATWOE are sources of activity creation in purposeful activity model supply chain management system for sustainable fishery industry in Fakfak, West Papua.

STAGE 3 : ROOT DEFINITION/RELEVANT SYSTEM
Based on the result in stage 2, root definition and CATWOE can be formulated as follows: "The Ministry of Maritime Affairs and Fisheries, the Office of Maritime Affairs, Regional Government and supply chain operators (O) create a sustainable fishing industry and the implementation of activities in the fisheries sector that is reliable and has global competitiveness (W), which integrates all units in the supply chain and coordinates the flow of material, information and finance, starting from the aspects of production, downstream industry (handling and processing), to marketing (T) from fishermen, processing industries (C) in the entire supply chain through effective and efficient mechanisms (E) and central and regional institutional coordination(A) related to the quality and standardization of fishery products, distribution, facilities, infrastructure and data and information on fisheries (T)"

STAGE 4 : MODELLING ROOT DEFINITION/ RELEVANT SYSTEM (CONCEPTUAL MODEL)
According to Hardjosoekarto (2012), the core of system thinking is the creation of conceptual model as intellectual tool used to discuss situation in the real world that is deemed problematic. The root definition that is subsequently obtained is modelled to be a conceptual model that is called purposeful human activity system (PHAS), which shows the correlation between the activities needed to realize the transformation process. Based on this root definition, then the conceptual model/ purposeful human activity system on the management of fishery industry supply chain in Fakfak, West Papua can be made as in Figure 4.  Figure 4 shows that there are 20 activities that need to be done in order to achieve a sustainable model for the management system of fishery industry supply chain in Fakfak (Kokas,Ugar, Arguni and Furir), West Papua. The success of the conceptual model can be measured using the 3E criteria (Efficacy, Efficiency, and Effectiveness) by having coordination between the actors in the supply chain using minimum resources and time. Achieving performance for the fishery industry supply chain in FakFak (Kokas,Ugar, Arguni and Furir), West Papua.

STAGE 5 AND 6 : COMPARING CONCEPTUAL MODEL WITH THE REAL WORLD SITUATION AND CORRECTIVE ACTION
Process of comparing with real world resulted in gaps that need corrective action. Part of the execution of stage five and six SSM can be seen in Table 5. Dialogue and debate based on visual material are allowed. This is more efficient than simply through dialogue and debate (White 2006). Visual material will increase stakeholder's involvement since they are also involved in action taking (Franco 2006).