This study proposes three hypotheses, namely (1) perfecsionistic partially assumed to have an influence on consumer decision-making styles of college students in Batam in purchasing mobile phones, (2) Brand Conscious partially assumed to have an influence on consumer decision-making styles of colllege students in Batam in purchasing mobile phones and (3) Perfectionistic and Brand Conscious are jointly assumed to have an influence on consumer decision-making styles of college students in Batam in purchasing mobile phones. The results of the study shows that Perfectionistic and Brand Conscious have a positive relationship and influence on consumer decision-making styles both individually and jointly.
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