MEASURING UNIVERSITY PERFORMANCE USING KNOWLEDGE-BASED BALANCE SCORECARD

Abstract

The Malaysian education sector is one of the cornerstones in producing high-quality graduates that fulfill the needs of today’s industries. Hence, having civil servants can achieve key performance indicators (KPIs) is crucial to ensure Malaysia is at its forefront especially in the higher education sector. Nevertheless, the
unclear settings of KPIs could deter the University’s staff understanding of their role in realizing the goals. Therefore, this study sets to measure the level of the University’s current performance. Additionally, this study will propose University’s key performance raking based on Balanced Scorecard approach. The
instrument used is a questionnaire that distributed to the target sample who hold positions as head of department in the main campus at Universiti Tun Hussein Onn Malaysia (UTHM). These groups of target respondents are believed those who should demonstrate a good understanding of Universities’ KPIs. The result
shows that the University is in high performance and the learning and growth perspective of balanced scorecard need to improvise. Thus, this study will lead to a better management system and produces a high University performance.