Factors Affecting Medical Tourists to Malaysia
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Abstract
The study developed four hypotheses namely i) hospital and staff ii) country factor iii) combining medical and healthcare services, and iv) cost saving with repurchase intention for medical treatment in Malaysia. There are only two factors including hospital and staff, and cost saving are positively and significantly related to repurchase intention for medical treatment in Malaysia. In contrast, country factor, and combination tourism and health service have no significant relationship with repurchase intention for medical treatment in Malaysia. In fact, cost saving has a storngest impact on repurchase intention for medical treatment with beta value of 0.409, followed by hospital and staff with beta value of 0.402. The adjusted R² of 43.2% represents the proportion of variation in the repurchase intention for medical treatment in Malaysia that has been explained or accounted for by a combination of various two factors including hospital and staff, and cost saving.
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References
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