Business Model Innovation and Customer Experience Orientation: The role of Digital Leadership

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Published: 2018-12-02
DOI: https://doi.org/10.31580/apss.v2i3.413
Keywords:
Digital leadership, business model innovation, customer experience orientation, digital transformation

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Leonardus Wahyu Wasono
Bina Nusantara University
Sasmoko Sasmoko
Bina Nusantara University
Firdaus Alamsjah
Bina Nusantara University
Elidjen Elidjen
Bina Nusantara University

Abstract

The study proposed three hypothesis on the role of digital leadership on developing business model innovation and customer experience orientation, whether the digital leadership has significant direct and indirect impact on developing business model innovation through customer experience orientation. the study is conducted with unit analysis of Indonesia telecommunication firms with 88 senior leaders were being observed. The results indicated the digital leadership there is a significant impact directly and indirecty through customer experience orientation in formulating business model innovation. The finding has implication for scholar and management in managing digital era, the digital leadership plays significant role that has implication for Indonesia incumbent firms to develop the digital leadership capability in assure managing digital transformation successfully implemented. Further study can be expanded through expand the research model, sample and statistical tool analysis


 

Article Details

Issue

Vol. 2 No. 3 (2018): Asia Proceedings of Social Sciences

Section

Author Biographies

Sasmoko Sasmoko, Bina Nusantara University

Sasmoko is a Professor of Research Methods of Faculty of Humanities at Bina Nusantara University, Jakarta.  He is currently working at the RIG-Education Technology, Binus University. His research interest includes Teaching Methods, Teacher Education and Educational Assessment.

Firdaus Alamsjah, Bina Nusantara University

Firdaus Alamsjahis currently the Executive Dean & Provost of the Bina Nusantara Business School, where he also serves as a Faculty Member. He is a Managing Partner at BINUS Consulting and Training. He has more than 20 years of extensive experience is in consulting, training, and teaching, which complements his research interests in strategy execution, supply-chain management, and business process management He earned his Ph.D. in Industrial Engineering and his MSIE from the University of Houston, USA. His bachelor’s degree in Mechanical Engineering was completed at ITB.

 

Elidjen Elidjen, Bina Nusantara University

Elidjen is an Associate Professor of Computer Science at Bina Nusantara University. He obtained his Doctoral Degree in Management from Bina Nusantara University. His research interest includes Knowledge Management, Organization Learning Innovation, Computer Engineering and Software Engineering.

References

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