A Intervening Role of Co-creation Strategy on Relationship between on Business Model Innovation and Customer Experience

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Published: 2018-12-02
DOI: https://doi.org/10.31580/apss.v2i3.379
Keywords:
co-creation strategy, customer experience, business model innovation, digital transformation

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Leonardus Wahyu Wasono
Bina Nusantara University
Sasmoko Sasmoko
Bina Nusantara University
Firdaus Alamsjah
Bina Nusantara University
Elidjen Elidjen
Bina Nusantara University

Abstract

The Study proposed three hypothesis to assess the direct impact on relation between customer and business model innovation and between customer experience and co-creation strategy, and to assess the indirect impact through intervening role of co-creation strategy on relationship between business model innovation and customer experience. The study has unit analysis of Indonesia telecommunication incumbent firms. The result shows that co-creation strategy plays significant role on relationship between business model innovation and customer experience, while customer experience could not have direct significant impact on developing business model innovation. This finding has implication for incumbent firm in managing digital transformation has to develop collaboration with stakeholder including customer based on the development customer experience to strengthen business model innovation.

Article Details

Issue

Vol. 2 No. 3 (2018): Asia Proceedings of Social Sciences

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Author Biographies

Sasmoko Sasmoko, Bina Nusantara University

Sasmoko is a Professor of Research Methods of Faculty of Humanities at Bina Nusantara University, Jakarta.  He is currently working at the RIG-Education Technology, Binus University. His research interest includes Teaching Methods, Teacher Education and Educational Assessment.

Firdaus Alamsjah, Bina Nusantara University

Firdaus Alamsjahis currently the Executive Dean & Provost of the Bina Nusantara Business School, where he also serves as a Faculty Member. He is a Managing Partner at BINUS Consulting and Training. He has more than 20 years of extensive experience is in consulting, training, and teaching, which complements his research interests in strategy execution, supply-chain management, and business process management He earned his Ph.D. in Industrial Engineering and his MSIE from the University of Houston, USA. His bachelor’s degree in Mechanical Engineering was completed at ITB.

 

Elidjen Elidjen, Bina Nusantara University

Elidjen is an Associate Professor of Computer Science at Bina Nusantara University. He obtained his Doctoral Degree in Management from Bina Nusantara University. His research interest includes Knowledge Management, Organization Learning Innovation, Computer Engineering and Software Engineering.

References

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