What Comes After Customer Experience in Tourist Attraction?
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Abstract
“Seeing is believing, but feeling’s the truth (Thomas Fuller)â€. Many people rely on this feeling which derived from a seeing (and or) experiencing activities. Therefore in tourism sector it is important to get a good feeling from the customer. In the matter of destination management especially a tourist attraction, what comes after a customer experience could be the revisit intention of the customers. The study proposed a hyphotesis H_1: There is an influence of customer experience on revisit intention. The result indicated there is a positive relationship between customer experience and revisit intention. This proves that the better the experience the more the intention to revisit.
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