The Analysis of Website Quality of Indonesian Traditional Batik Products: Its Effect on Netizens’ Purchase Intentions
Article Sidebar
Main Article Content
Abstract
This study aims to understand the behavioral intentions of the netizens segment who actively use digital media to shop for traditional Indonesian decorative arts products online. The quality of a website as an online marketing media is seen as a stimulus to the intention to use a website and then can influence the intention of behaving netizens. Small and medium businesses of traditional Indonesian decorative products have become the focus of research objects, and samples of netizens were selected through participation in filling out online questionnaires on the website www.legacyofindonesia.com. Netizens' participation reached 161 people who filled out the online questionnaire. This study provides results that, the quality of the website has a positive influence on the intention to use the website and then has a positive influence on the intention to behave. Besides that the quality of the website has no direct influence on behavioral intention netizen. The intention to use the website is the perfect mediation between the influence of the quality of the website on the behavioral intention of netizens traditional Indonesian batik products.
Article Details
References
Banerjee, S. (2008). Dimensions of Indian culture, core cultural values and marketing implications An analysis. Cross Cultural Management: An International Journal, 15 (4), 367-378.
Chang, Hsin-Hsin & Wen Chen, Su. (2008). The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator. Online Information Review. 32.
Hur, Y., Ko, Y. J. & Valacich, J. (2011). A Structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty. Journal of Sport Management, 25(5), 458–473.
Hsu, M. H., Chang, C. M., & Chuang, L.W. 2015. Understanding the determinants of online repeat purchase intention and moderating role of habit : The case of online group – buying in Taiwan. International Journal of Information Management, 35, 45-56.
Loiacono, E.; Chen, D.; and Goodhue, D. WebQual revisited: Predicting the intent to reuse a Website. 2002. Paper presented at the Americas Conference on Information Systems (AMCIS), Dallas, Texas, August 9-11, 2002.
Law, R. & Bai, B. (2008), How do the preferences of online buyers and browsers differ on the design and content of travel websites? International Journal of Contemporary Hospitality Management, 20(4), 388â€400.
Lee, Y. and Kozar, K. (2006) Investigating the effect of website quality on e-business success: an analytic hierarchy process (AHP) Approach. Decision Support Systems, 42, 1383-1401.
Loda, M., Teichmann, K,. and Zins, A.H. (2007), Destination websites‟ persuasiveness, International Journal of Culture, Tourism and Hospitality Research, 3(1), 70-80.
Olorunniwo, Festus & Hsu, Maxwell & Udo, Godwin. (2006). Service quality, customer satisfaction, and behavioral intentions in the service factory. Journal of Services Marketing. 20. 59-72.
Parasuraman, A., Zeithaml, V. A., Malhotra, A., 2005. E-S-qual: A multiple - item scale for assessing electronic service quality. Journal of Service Research, 7(3), 213-233.