Mr Connenting Retail Marketing Mix and Trust in store with purchase behavior in developing country: A mediated role of Purchase intention
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Published:
Feb 23, 2019
Keywords:
Retail Marketing Mix, Trust In Store, Purchase Intention, Purchase Behavior, Developing Country
Main Article Content
Abstract
Purpose: of the study was to evaluate the marketing practice in retail sector of a developing country and the trust effect on purchase desion making.
Objectives: this study had two main objectives. Foremost was the investigation the impact of marketing mix efforts of retail towards purchase process. Secondly; the investigation of trust in store towards purchase behavior
Significance: this study had given insight for intention behavior gap (Sheeran and Webb, 2016). It had also added into rarely explored field of retail in developingg country.
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References
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Chidlow, A., Plakoyiannaki, E., Welch, C., 2014. Translation in cross-language international business research research. J. Int. Bus. Stud. 45, 562–582.
Frazier, P.A., Tix, A.P., Barron, K.E., 2004. Testing Moderator and Mediator Effects in Counseling Psychology 51, 115–134.
Lefever, S., Dal, M., MatthÃasdóttir, Ã., 2007a. Online data collection in academic research: advantages and limitations. Br. J. Educ. Technol. 38, 574–582.
Lefever, S., Dal, M., MatthÃasdóttir, Ã., 2007b. Online data collection in academic research: advantages and limitations. Br. J. Educ. Technol. 38, 574–582.
Sheeran, P., Webb, T.L., 2016. The Intention Behavior Gap. Soc. Personal. Psychol. Compass 10, 503–518.
Sulehri, N.A., Ahmed, M., 2017. Theory of reasoned action and retail agglomerations buying behavior for urban consumers. Bus. Manag. Rev. Conf. Proc. Acad. Bus. Retail Manag. 9.