Unveiling the Diverse Dimensions of Sustainable Consumption, Ecological Behavior, and Environmental Awareness among Pakistan's University Students: An Empirical Study

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Asad Ali Khan
Muhammad Meraj
Hafiza Marium Asif


The earth is on the verge of environmental disaster. The nature is turning its horn in terms of ecological positioning. Floods are being evident in the deserts, and hot and humid weather occurred in cities that once considered as chilly and breezy. A rapid change in weather conditions indicates or bells an alarm for the entire humans to retrospect their behavior towards the nature or environment. This paper is an effort to address the issue narrated above. It describes the environmental awareness among the university students in Pakistan. A country which is vastly affected due to recent weather changes or it is paying the price of industrialization of other countries because yet it is largely dependent on primary sector. The study recognizes the pressing need for sustainable consumption practices in Pakistan's environmental landscape. Its objectives include understanding the factors influencing sustainable consumption, delving into the underlying drivers of eco-consciousness, and investigating the dynamic relationships between student characteristics and ecological consciousness. Employing a robust methodology, the research explores existing literature and analyzes empirical results, revealing a high level of acceptance of ecological awareness and sustainable practices among participants. The findings exhibits the significance of integrating sustainability into higher education institutions, providing essential insights for policymakers and educators in steering Pakistan towards a more environmentally conscious future.

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9th ASIA Internatational Confernece 2023

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