Motivation in Holding a Virtual Music Concert: A Case Study on Local Musicians in the Maluku Region

Abstract

Musicians are at the forefront of musical performances both offline and online, meaning that without musicians there will be no show that can be watched and human-generated music. This needs more serious attention because Ambon has become the World's City of Music. The efforts made by musicians in Ambon were very persistent even though they encountered many obstacles, starting from working on their own recordings, collaborating with their musician friends, and seeking their own information on how to make their work widely known outside the city of Ambon. During the pandemic, they were active in their work because the situation did not allow them to perform offline performances. They work aimlessly to make money through Youtube media, just to fill activities and vent their taste in music. The motivation that occurs is a motivation based on self-determination theory related to autonomy, competence, and connection or connection with other people. Musicians need alternative media that can accommodate their needs to display their expertise in music. Youtube has proven to be a place to "vent" the desire for music, especially during the Covid-19 pandemic. Youtube has even become a portfolio for them.