Proposed Business Strategy for SMEs Facing 21th Century and COVID-19 Pandemic : A Case Study of MISI Market

Abstract

The study employed qualitative research methods. The data collection carried out by analyzing and understanding the business environment both internally and externally through In-depth interview and observation as the primary data source, and it was followed by collecting the required data from the secondary sources, namely scientific journals, books, and reports from related firms. Next, the data was then processed to find the most applicable and suitable type of marketing in attracting consumers and determine the most proper business model to provide products and services to consumers through online platforms. In offering products and serving consumers according to existing trends. This strategy can be done with suggested innovations called “curbside pickup" and "Zero Touch-delivery service" that function to minimize the people’s moves in stores as an effort to prevent the spread of the virus. Both solutions are developed using Network Resources and the creation of an Augmented Reality platform to display products and services. This innovation is expected to be able to get Misi Market increase their sales and become a new model for retail businesses or any kind of SMEs, because it is believed that supporting the development of SMEs will have a good impact on increasing national GDP.