B-SCHOOL’S READINESS STANDARDS FOR ENCOUNTERING ASEAN ECONOMIC COMMUNITY

Abstract

As Southeast Asian countries (ASEAN) officially becomes an integrated regional market in 2015 and due to the labor market might be more crowded, higher education institutions as source of well-educated and skilled workers are encouraged to provide quality graduates that able to compete internationally equipped with professional, language, and intercultural skills, which became the embodiment of institutions readiness to face the single Asian market.

This conceptual paper seeks to synthesize and discuss standards that business and management school (B-School) should have to strengthen education quality in the global market by reviewing the literature and another form of publications. The standards in the paper are synthesized using the theoretical framework of symbolic-interactionism, where people act toward things that derived from social interaction and modified through interpretation and minimally biased methods were used for acquiring literature as well for the paper.

The findings of the paper encompass the comprehensive model that attached almost entire standards for managing B-School quality including 3 perspectives, 8 variables, 50 priority indicators, and 87 supporting indicators, and also supported by spider diagram. Conclusions are drawn that standards can be implemented to advise the management relates to B-school performances by concentrating their efforts to current critical indicators and improve its competitiveness by learning process and guidance to direct all staffs and lecturers in the same directions of improvement processes. The paper ends with recommendations on future research on confirming and testing the standards to Asian B-School and also to adopt such standard for use in widening environments within the different culture of each Asian countries by expanding to be available for the other environment by developing relevant performance perspectives and general variables that could be implemented.