Psychological Determinants of Job Search Intention Among Fresh Graduates for the Supply of Labour Force in the Digital Era

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NOOR ZALINA ZAINAL
HANITAHAIZA HAIRUDDIN
ERNE SUZILA KASSIM

Abstract

This study aims at exploring the psychological determinants that influence job search intention among fresh graduates. Digital innovations have changed the employment landscape that allows people to have flexible job opportunities. Building from the theory of planned behaviour, job search attitude, subjective norms, self-efficacy and perceived behaviour control were predicted to have positive effect on job search intention. A survey was conducted and the results of the regression test show job search attitude, subjective norms and self-efficacy as determinants to job search intention, but the relationship between perceived behavioural control and job search intention was found to be negative. In fact, the strongest linkage is between self-efficacy and job search intention. The findings should alert employers, academic institutions and policy makers of the recent trend in employment, as the fresh graduates are one of the most valued supply of labour force. The study also highlights how digital era and the cyber community have shaped the younger generations perception of work engagement as the transition towards social mobility.

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Author Biographies

NOOR ZALINA ZAINAL, Faculty of Business and Management, Universiti Teknologi MARA Cawangan Selangor, Malaysia

Noor Zalina binti Zainal, Senior Lecturer, Faculty of Business and Management, Universiti Teknologi MARA, Malaysia. She received her Bachelor Degree in IT from Universiti Utara Malaysia, and MSc. IT from Universiti Teknologi MARA. Her research interests are focused on open government data, information quality, halal, e-commerce, and e-government.

HANITAHAIZA HAIRUDDIN, Faculty of Business and Management, Universiti Teknologi MARA Cawangan Selangor, Malaysia

Hanitahaiza Hairuddin is a Senior Lecturer at the Faculty of Business and Management, Universiti Technology MARA (UiTM). Hanitahaiza received her Bachelor Degree from Universiti Utara Malaysia and MSc in Information Technology from Universiti Sains Malaysia. Her PhD work explores on therapeutics approach for microenterprise development, and evaluates on its effectiveness. Her research interests are in the field of system analysis and design, community engagement and IT adoption.

ERNE SUZILA KASSIM, Faculty of Business and Management, Universiti Teknologi MARA Cawangan Selangor, Malaysia

Erne Suzila Kassim is an associate professor at the business faculty. Erne received her Bachelor Degree from Indiana University in Bloomington, USA, majoring in Economics and Sociology, MSc and PhD in IT, mainly specializing in digital innovations. She has been awarded with research grants for projects in e-learning, green IT, e-commerce and IT for micro-enterprises. Her research interests include social networking, social innovation and value creation.

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