A Mediating Effect of Green Market Orientation on the Environmental Performance: From a Literature Review to a Conceptual Framework
PDF

Keywords

Green Market Orientation
Green Entrepreneurial Orientation
Environmental Performance
SME in Bangladesh
Resource-Based View Theory

How to Cite

Peris, S. F., Kamisah Supian, Mohammad Waliul Hasanat, & Md. Naim Hossain. (2020). A Mediating Effect of Green Market Orientation on the Environmental Performance: From a Literature Review to a Conceptual Framework. Journal of Management Info, 7(2), 92-118. https://doi.org/10.31580/jmi.v7i2.1421

Abstract

Academic and business interest in sustainability and green practice has grown up considerably in recent years. Entrepreneurial orientation and market orientation are the two most researched issues in the SME sector. Instead, the business has proven a direct and indirect effect on our mother nature, which is not in favour of the environment. Even the SME sector and environmental issues are very closely related to upcoming challenges and opportunities for Bangladesh. So depending on previous studies, this paper presented a way of the better environmental performance of the SME sector that is positively influenced by green entrepreneurial orientation. Side of that, this paper also focused on the mediating effect of green market orientation. The main purpose of this paper can divide into two categories. One is a details literature view on the topics, and another is a conceptual framework for this research field. This study provides insights and suggestions from previous researches for government and a related organization, including business firms of the SME sector. The study also covers the significant outlines and reviews in this field. Further, it explores specific features of green practices in SME as well as limitations of present research; but it helps to stimulate further study.

https://doi.org/10.31580/jmi.v7i2.1421
PDF

References

Abdin, M. (2016a). For Sustainable Economic Development of Bangladesh. For Sustainable Economic Development of Bangladesh (November 3, 2016).

Abdin, M. (2016b). Role of SMEs in Asian Economies. Role of SMEs in Asian Economies (December 23, 2016).

Aboelmaged, M. (2018a). Direct and indirect effects of eco-innovation, environmental orientation and supplier collaboration on hotel performance: An empirical study. Journal of Cleaner Production, 184, 537–549.

Aboelmaged, M. (2018b). The drivers of sustainable manufacturing practices in Egyptian SMEs and their impact on competitive capabilities: A PLS-SEM model. Journal of Cleaner Production, 175, 207–221.

Abuzeinab, A., Arif, M., Qadri, M. A., & Kulonda, D. (2018). Green business models in the construction sector: an analysis of outcomes and benefits. Construction Innovation.

Agrawal, V. V, & Bellos, I. (2017). The potential of servicizing as a green business model. Management Science, 63(5), 1545–1562.

Ahmad, N. H., Ramayah, T., Halim, H. A., & Rahman, S. A. (2017). Handbook of research on small and medium enterprises in developing countries. IGI Global.

Ahmed, M., Matsumoto, M., & Kurosawa, K. (2018). Heavy metal contamination of irrigation water, soil, and vegetables in a multi-industry district of Bangladesh. International Journal of Environmental Research, 12(4), 531–542.

Al Nayeem, A., Hossain, M. S., Majumder, A. K., & Carter, W. S. (2019). Spatiotemporal Variation of Brick Kilns and it’s relation to Ground-level PM2. 5 through MODIS Image at Dhaka District, Bangladesh. International Journal of Environmental Pollution and Environmental Modelling, 2(5), 277–284.

Alamgir, M., & Byron, R. K. (2019). Unemployment in Bangladesh- 1.38cr people underemployed. The Daily Star.

Alauddin, M. D., & Chowdhury, M. M. (2015). Small and Medium Enterprise in Bangladesh-Prospects and Challenges. Global Journal of Management and Business Research, 15(7), 11.

Alvarez-Torres, F. J., Lopez-Torres, G. C., & Schiuma, G. (2019). Linking entrepreneurial orientation to SMEs’ performance. Management Decision.

Amin, Mehedi Al. (2019, November). What is Bangladesh doing to combat air pollution? Dhaka Tribune.

Amin, Muslim, Thurasamy, R., Aldakhil, A. M., & Kaswuri, A. H. Bin. (2016). The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance. Nankai Business Review International, 7(1), 39–59.

Andalib, T. W., & Halim, H. A. (2019). Convergence of Conceptual Innovation Model to Reduce Challenges Faced by the Small and Medium Sized Enterprises’(SMEs) in Bangladesh. Journal of Open Innovation: Technology, Market, and Complexity, 5(3), 63.

Andronie, M., Gârdan, D. A., Dumitru, I., Gârdan, I. P., Andronie, I. E., & Uță, C. (2019). Integrating the Principles of Green Marketing by Using Big Data. Good Practices. Amfiteatru Economic Journal, 21(50), 258–269.

Aqmala, D., Batu, K. L., Kusumawardhani, A., & Andriyansah. (2018). Antecedents of green market performance: a case from Southeast Asian market. International Journal of Green Economics, 12(1), 35–52.

Aragón-Correa, J. A., Marcus, A., & Hurtado-Torres, N. (2016). The natural environmental strategies of international firms: old controversies and new evidence on performance and disclosure. Academy of Management Perspectives, 30(1), 24–39.

Ardito, L., & Dangelico, R. M. (2018). Firm environmental performance under scrutiny: The role of strategic and organizational orientations. Corporate Social Responsibility and Environmental Management, 25(4), 426–440.

Arefin, M. A., & Mallik, A. (2018). Sources and causes of water pollution in Bangladesh: A technical overview. Bibechana, 15, 97–112.

Arham, A. F., Sulaiman, N., Kamarudin, F. H., & Muenjohn, N. (2017). Understanding the Links between Transformational Leadership and Entrepreneurial Orientation in Malaysian SMEs. In The Palgrave Handbook of Leadership in Transforming Asia (pp. 541–558). Springer.

Arifuzzaman, M., Hannan, M. A., Rahman, M. R., & Rahman, M. A. (2019). Laws Regulating Water Pollution in Bangladesh. Journal of Sociology, 3(1), 15–24.

Badulescu, A., & Badulescu, D. (2016). Entrepreneurship and Local Resources. In Tourism Enterprises and the Sustainability Agenda across Europe (pp. 169–186). Routledge.

Baia, E., Ferreira, J. J., & Rodrigues, R. (2019). Value and rareness of resources and capabilities as sources of competitive advantage and superior performance. Knowledge Management Research & Practice, 1–14.

Baktash, L., & Talib, M. A. (2019). Green marketing strategies: exploring intrinsic and extrinsic factors towards green customers’ loyalty. Calitatea, 20(168), 127–134.

Banerjee, S. B. (2002). Corporate environmentalism: The construct and its measurement. Journal of Business Research, 55(3), 177–191.

Benito‐Hernández, S., Platero‐Jaime, M., & Esteban-Sánchez, P. (2016). The influence of cooperative relations of small businesses on environmental protection intensity. Business Ethics: A European Review, 25(4), 416–439.

Boermans, M. A., & Willebrands, D. (2017). Entrepreneurship, risk perception and firm performance. USE Discussion Paper Series, 17(04).

Bonini, S., & Oppenheim, J. M. (2010). The next environmental issue for business: McKinsey Global Survey results. Retrieved August 2, 2010.

Bromiley, P., & Rau, D. (2016). Operations management and the resource based view: Another view. Journal of Operations Management, 41, 95–106.

Buli, B. M. (2017). Entrepreneurial orientation, market orientation and performance of SMEs in the manufacturing industry. Management Research Review.

Caldera, H. T. S., Desha, C., & Dawes, L. (2017). Evaluating SMEs’ relationships with ‘lean’and ‘green’thinking when aiming for sustainable business practice. In Proceedings of 18th European Rountable for Sustainable Consumption and Production Skiathos Island, Greece.

Caldera, H. T. S., Desha, C., & Dawes, L. (2019). Evaluating the enablers and barriers for successful implementation of sustainable business practice in ‘lean’SMEs. Journal of Cleaner Production, 218, 575–590.

Chan, R. Y. K., He, H., Chan, H. K., & Wang, W. Y. C. (2012). Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity. Industrial Marketing Management, 41(4), 621–630.

Charter, M., & Polonsky, M. J. (2017). Greener marketing: a global perspective on greening marketing practice. Routledge.

Chekima, B., Chekima, S., Syed Khalid Wafa, S. A. W., Igau, O. A., & Sondoh Jr, S. L. (2016). Sustainable consumption: the effects of knowledge, cultural values, environmental advertising, and demographics. International Journal of Sustainable Development & World Ecology, 23(2), 210–220.

Chen, Y., Tang, G., Jin, J., Li, J., & Paillé, P. (2015). Linking market orientation and environmental performance: The influence of environmental strategy, employee’s environmental involvement, and environmental product quality. Journal of Business Ethics, 127(2), 479–500.

Cheung, M. F. Y., & To, W. M. (2019). An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior. Journal of Retailing and Consumer Services, 50, 145–153.

Chou, C.-M., Shen, C.-H., & Hsiao, H.-C. (2016). Tertiary Students’ Entrepreneurial Ability of Entrepreneurship-Embedded Internship Program in Education Service Industry. International Journal of Psychology and Educational Studies, 3(3), 1–8.

Chuang, S.-P., & Huang, S.-J. (2018). The effect of environmental corporate social responsibility on environmental performance and business competitiveness: The mediation of green information technology capital. Journal of Business Ethics, 150(4), 991–1009.

Clegg, S., & de Matos, J. A. (2017). Linking CSR with Business Operations. In Sustainability and Organizational Change Management (pp. 59–66). Routledge.

Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75–87.

Crane, A., Matten, D., Glozer, S., & Spence, L. (2019). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.

Crane, A., Matten, D., & Spence, L. (2019). Corporate social responsibility: Readings and cases in a global context. Routledge.

Crawford, S. E., Hartung, T., Hollert, H., Mathes, B., van Ravenzwaay, B., Steger-Hartmann, T., … Krug, H. F. (2017). Green toxicology: a strategy for sustainable chemical and material development. Environmental Sciences Europe, 29(1), 16.

Crittenden, V. L., Crittenden, W. F., Ferrell, L. K., Ferrell, O. C., & Pinney, C. C. (2011). Market-oriented sustainability: a conceptual framework and propositions. Journal of the Academy of Marketing Science, 39(1), 71–85.

Czerny, A., & Letmathe, P. (2017). Eco‐efficiency: GHG reduction related environmental and economic performance. The case of the companies participating in the EU Emissions Trading Scheme. Business Strategy and the Environment, 26(6), 791–806.

Dakare, O., Adebiyi, S. O., & Amole, B. B. (2019). Exploring resources and capabilities factors among entrepreneurial ventures using DEMATEL approach. International Journal of Management, Economics and Social Sciences (IJMESS), 8(1), 20–39.

Dangelico, R. M., Pujari, D., & Pontrandolfo, P. (2017). Green product innovation in manufacturing firms: A sustainability‐oriented dynamic capability perspective. Business Strategy and the Environment, 26(4), 490–506.

Dhaka Tribune. (2017, August). Report: 27m Bangladeshis at risk of sea-level rise by 2050 | Dhaka Tribune. Dhaka Tribune.

Dhaka Tribune. (2019, April). Report: Air pollution killed 123,000 people in Bangladesh in 2017. Dhaka Tribune.

Domańska, A., Żukowska, B., & Zajkowski, R. (2018). Green Entrepreneurship as a Connector among Social, Environmental and Economic Pillars of Sustainable Development. Why Some Countries are More Agile? Problemy Ekorozwoju, 13(2).

Dubey, R., Gunasekaran, A., Childe, S. J., Blome, C., & Papadopoulos, T. (2019). Big data and predictive analytics and manufacturing performance: integrating institutional theory, resource‐based view and big data culture. British Journal of Management, 30(2), 341–361.

Dubey, R., Gunasekaran, A., Helo, P., Papadopoulos, T., Childe, S. J., & Sahay, B. S. (2017). Explaining the impact of reconfigurable manufacturing systems on environmental performance: The role of top management and organizational culture. Journal of Cleaner Production, 141, 56–66.

Eckstein, D., Hutfils, M.-L., & Winges, M. (2018). GLOBAL CLIMATE RISK INDEX 2019. German Watch.

Escrig‐Olmedo, E., Muñoz‐Torres, M. J., Fernández‐Izquierdo, M. Á., & Rivera‐Lirio, J. M. (2017). Measuring corporate environmental performance: A methodology for sustainable development. Business Strategy and the Environment, 26(2), 142–162.

Eshima, Y., & Anderson, B. S. (2017). Firm growth, adaptive capability, and entrepreneurial orientation. Strategic Management Journal, 38(3), 770–779.

European Commission. (2019). Single Market for Green Products - Environment.

Fadnis, M., & Arnold, C. (2018). Foundation for Economies Worldwide = Small Business.

Famiyeh, S., Adaku, E., Amoako-Gyampah, K., Asante-Darko, D., & Amoatey, C. T. (2018). Environmental management practices, operational competitiveness and environmental performance: Empirical evidence from a developing country. Journal of Manufacturing Technology Management, 29(3), 588–607.

Fatima, T., Bilal, A. R., & Imran, M. K. (2019). Dhuan ‘n’Dukhaan: a case of successful green venture start-up in Pakistan. Emerald Emerging Markets Case Studies.

Feng, M., Yu, W., Wang, X., Wong, C. Y., Xu, M., & Xiao, Z. (2018). Green supply chain management and financial performance: The mediating roles of operational and environmental performance. Business Strategy and the Environment, 27(7), 811–824.

Fisler, M., Crémière, C., Darlu, P., & Lecointre, G. (2020). The treeness of the tree of historical trees of life. PloS One, 15(1), e0226567.

Friend, G. (2009). The truth about green business. Que Publishing.

Geissdoerfer, M., Vladimirova, D., & Evans, S. (2018). Sustainable business model innovation: A review. Journal of Cleaner Production, 198, 401–416.

Gramcheva, R. (2015). Green Practices in Bulgarian Small and Middle-size business.

Grant, R. M. (1991). The resource-based theory of competitive advantage: implications for strategy formulation. California Management Review, 33(3), 114–135.

Grayson, D., & Hodges, A. (2017). Corporate social opportunity!: Seven steps to make corporate social responsibility work for your business. Routledge.

Grekova, K., Calantone, R. J., Bremmers, H. J., Trienekens, J. H., & Omta, S. W. F. (2016). How environmental collaboration with suppliers and customers influences firm performance: evidence from Dutch food and beverage processors. Journal of Cleaner Production, 112, 1861–1871.

Guo, Y., Wang, L., & Chen, Y. (2020). Green Entrepreneurial Orientation and Green Innovation: The Mediating Effect of Supply Chain Learning. SAGE Open, 10(1), 2158244019898798.

Hang, M., Geyer‐Klingeberg, J., & Rathgeber, A. W. (2019). It is merely a matter of time: A meta‐analysis of the causality between environmental performance and financial performance. Business Strategy and the Environment, 28(2), 257–273.

Haque, M. I., Nahar, K., Kabir, M. H., & Salam, A. (2018). Particulate black carbon and gaseous emission from brick kilns in Greater Dhaka region, Bangladesh. Air Quality, Atmosphere & Health, 11(8), 925–935.

Haque, R., Zakir, H. M., Aysha, M. I. J., Mallick, S., & Shahinur, M. R. (2018). Heavy metal uptake pattern and potential human health risk through consumption of tomato grown in industrial contaminated soils. Asian Journal of Advances in Agricultural Research, 1–11.

Hart, S. L. (1995). A natural-resource-based view of the firm. Academy of Management Review, 20(4), 986–1014.

Hasan, M. M., Nekmahmud, M., Yajuan, L., & Patwary, M. A. (2019). Green business value chain: a systematic review. Sustainable Production and Consumption.

Hashem, M. A., Nur-A-Tomal, M. S., Abedin, M. J., & Bushra, S. A. (2017). Heavy metal assessment of polluted soil around Hatirjheel Lake of Dhaka city, Bangladesh. Bangladesh Journal of Scientific and Industrial Research, 52(1), 61–66.

Henao, R., Sarache, W., & Gómez, I. (2019). Lean manufacturing and sustainable performance: Trends and future challenges. Journal of Cleaner Production, 208, 99–116.

Hirose, K., Lee, S.-H., & Matsumura, T. (2017). Environmental corporate social responsibility: A note on the first-mover advantage under price competition. Economics Bulletin, 37(1), 214–221.

Hoque, A. S. M. M., & Awang, Z. Bin. (2019). Does gender difference play moderating role in the relationship between entrepreneurial marketing and Bangladeshi SME performance? Abu Shams Mohammad Mahmudul Hoque * and Zainudin Bin Awang. Accounting, 5(35), 1–18. https://doi.org/10.5267/j.ac.2018.06.001

Hoque, A. S. M. M., Awang, Z. Bin, Muhammad, U., & Gwadabe. (2019). The Effect of Entrepreneurial Marketing on Bangladeshi SME performance and the Role of Organizational Culture: A Structural Equation Modelling. Journal of Management and Operation Research (JoMOR), 1(16), 1–14. https://doi.org/10.5267/j.ijdns.2018.7.001

Hoque, A. S. M. M., Awang, Z. Bin, & Salam, S. (2017). The Effects of Relationship Marketing on Firm Performance: Small and Medium Enterprises (SMEs) in Bangladesh. In 1st International Conference on Business and Management (ICBM-2017), BRAC Business School (BBS), BRAC University, Dhaka, Bangladesh, September (pp. 21–22).

Hoque, A. S. M. M., & Awang, Z. (2016). The Sway of Entrepreneurial Marketing on Firm Performance: Case of Small and Medium Scale Enterprises (SMEs) in Bangladesh. Terengganu International Business and Economics Conference 2016.

Hoque, S. N. M., Ahmed, M. M. M., & Bhuiyan, M. I. (2019). Investigating rapid deforestation and carbon dioxide release in Bangladesh using geospatial information from remote sensing data. Ecocycles, 5(2), 97–105.

Hossain, E. (2020, February). Bangladesh most polluted country: study. Newage Bangladesh.

Hossain, M. A., Zahid, A. M., Arifunnahar, M., & Siddique, M. N. A. (2019). Effect of brick kiln on arable land degradation, environmental pollution and consequences on livelihood of Bangladesh. Journal of Science, Technology and Environment Informatics, 6(02), 474–488.

Huang, J.-W., & Li, Y.-H. (2017). Green innovation and performance: The view of organizational capability and social reciprocity. Journal of Business Ethics, 145(2), 309–324.

Hussain, A. (2018, March). Experts: Bangladesh’s forest coverage under 10% | Dhaka Tribune. Dhaka Tribune.

Hussain, J., Abbas, Q., & Khan, M. A. (2017). Entrepreneurial Orientation and Performance: The Moderating Effect of Market Orientation. Global Management Journal for Academic & Corporate Studies, 7(1), 9.

Hussain, J., Rahman, W., & Shah, F. A. (2016). Market orientation and performance: The interaction effect of entrepreneurial orientation. Pakistan Journal of Commerce and Social Sciences (PJCSS), 10(2), 388–403.

Imran, M., Aziz, A., & Hamid, S. (2017). Determinants of SME export performance. International Journal of Data and Network Science, 1(2), 39–58.

International Monetary Fund. (2019). Bangladesh Prepares for a Changing Climate.

Islam, R. (2019, February). Sea level rise hits Bangladesh islanders hard. Bangladesh Sangbad Sangstha (BSS).

Išoraitė, M. (2018). The competitive advantages theoretical aspects. Ecoforum Journal, 7(1).

Jackson, G., Bartosch, J., Avetisyan, E., Kinderman, D., & Knudsen, J. S. (2019). Mandatory non-financial disclosure and its influence on CSR: An international comparison. Journal of Business Ethics, 1–20.

Jensen, J. A., Cobbs, J. B., & Turner, B. A. (2016). Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage. Business Horizons, 59(2), 163–173.

Jiang, W., Chai, H., Shao, J., & Feng, T. (2018). Green entrepreneurial orientation for enhancing firm performance: A dynamic capability perspective. Journal of Cleaner Production, 198, 1311–1323.

Johnstone, N., Managi, S., Rodríguez, M. C., Haščič, I., Fujii, H., & Souchier, M. (2017). Environmental policy design, innovation and efficiency gains in electricity generation. Energy Economics, 63, 106–115.

Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474–1486.

Kanchan, U., Kumar, N., & Gupta, A. (2015). GREEN BUSINESS-Way to achieve globally sustainable competitive advantage. Journal of Progressive Research in Social Sciences, 2(2), 92–100.

Kariuki, P. M., & Awino, Z. B. (2018). ORGANIZATIONAL RESOURCES AND RETURN ON ASSETS OFLARGE MANUFACTURING FIRMS IN KENYA. AJBUMA JOURNAL, 4(4).

Katsikeas, C. S., Leonidou, C. N., & Zeriti, A. (2016). Eco-friendly product development strategy: antecedents, outcomes, and contingent effects. Journal of the Academy of Marketing Science, 44(6), 660–684.

Khaki, M., Forootan, E., Kuhn, M., Awange, J., Papa, F., & Shum, C. K. (2018). A study of Bangladesh’s sub-surface water storages using satellite products and data assimilation scheme. Science of the Total Environment, 625, 963–977.

Khan, S. (2020, March). Need to mitigate arsenic contamination. The Financial Express.

Kibria, G., Hossain, M. M., Mallick, D., Lau, T. C., & Wu, R. (2016). Monitoring of metal pollution in waterways across Bangladesh and ecological and public health implications of pollution. Chemosphere, 165, 1–9.

Kiron, D., Kruschwitz, N., Haanaes, K., Reeves, M., & Goh, E. (2013). The innovation bottom line. MIT Sloan Management Review, 54(3), 1.

Kolk, A. (2016). The social responsibility of international business: From ethics and the environment to CSR and sustainable development. Journal of World Business, 51(1), 23–34.

Kowalczyk, R., & Kucharska, W. (2019). Corporate social responsibility practices incomes and outcomes: Stakeholders’ pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study. Corporate Social Responsibility and Environmental Management.

Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1–9.

Lakshman, C., Kumra, R., & Adhikari, A. (2017). Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity. Journal of Management & Organization, 23(1), 116–135.

Lauber, V., & Jacobsson, S. (2016). The politics and economics of constructing, contesting and restricting socio-political space for renewables–The German Renewable Energy Act. Environmental Innovation and Societal Transitions, 18, 147–163.

Leonhardt, H., Juschten, M., & Spash, C. L. (2017). To grow or not to grow? That is the question: Lessons for social ecological transformation from small-medium enterprises. GAIA-Ecological Perspectives for Science and Society, 26(3), 269–276.

Leonidou, L. C., Christodoulides, P., Kyrgidou, L. P., & Palihawadana, D. (2017). Internal drivers and performance consequences of small firm green business strategy: The moderating role of external forces. Journal of Business Ethics, 140(3), 585–606.

Lestari, U., Winata, L., & Mia, L. (2019). The role of broad scope MAS information in linking organisational market orientation and performance.

Li, R., & Ramanathan, R. (2018). Exploring the relationships between different types of environmental regulations and environmental performance: Evidence from China. Journal of Cleaner Production, 196, 1329–1340.

Li, S., Jayaraman, V., Paulraj, A., & Shang, K. (2016). Proactive environmental strategies and performance: role of green supply chain processes and green product design in the Chinese high-tech industry. International Journal of Production Research, 54(7), 2136–2151.

Li, Y., Ye, F., Sheu, C., & Yang, Q. (2018). Linking green market orientation and performance: Antecedents and processes. Journal of Cleaner Production, 192, 924–931.

Liang, D., & Liu, T. (2017). Does environmental management capability of Chinese industrial firms improve the contribution of corporate environmental performance to economic performance? Evidence from 2010 to 2015. Journal of Cleaner Production, 142, 2985–2998.

Liao, Z. (2018). Market orientation and FIRMS’environmental innovation: The moderating role of environmental attitude. Business Strategy and the Environment, 27(1), 117–127.

Ling, Y. H. (2019). Examining green policy and sustainable development from the perspective of differentiation and strategic alignment. Business Strategy and the Environment, 28(6), 1096–1106.

Lu, Z.-N., Chen, H., Hao, Y., Wang, J., Song, X., & Mok, T. M. (2017). The dynamic relationship between environmental pollution, economic development and public health: Evidence from China. Journal of Cleaner Production, 166, 134–147.

Mallick, S. R., Proshad, R., Islam, M. S., Sayeed, A., Uddin, M., Gao, J., & Zhang, D. (2019). Heavy metals toxicity of surface soils near industrial vicinity: A study on soil contamination in Bangladesh. Archives of Agriculture and Environmental Science, 4(4), 356–368.

Mantok, S., Sekhon, H., Sahi, G. K., & Jones, P. (2019). Entrepreneurial orientation and the mediating role of organisational learning amongst Indian S-SMEs. Journal of Small Business and Enterprise Development.

Maziriri, E. T. (2020). Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa. Cogent Business & Management, 7(1), 1719586.

Mbuyisa, B., & Leonard, A. (2017). The role of ICT use in SMEs towards poverty reduction: A systematic literature review. Journal of International Development, 29(2), 159–197.

McDonnell, T. (2019, January). Climate change creates a new migration crisis for Bangladesh. National Geographic.

Miller, Danny. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770–791.

Miller, Douglas. (2019). The Resource-Based View of the Firm. In Oxford Research Encyclopedia of Business and Management.

Ministry of Environment and Forests. (2017). National strategy for sustainable brick production in Bangladesh. Dhaka.

Mishra, P., & Sharma, P. (2010). Green marketing in India: Emerging opportunities and challenges. Journal of Engineering, Science and Management Education, 3(1), 9–14.

Moser, A. K. (2016). Consumers’ purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers. Journal of Retailing and Consumer Services, 31, 389–397.

Mu, J., Thomas, E., Peng, G., & Di Benedetto, A. (2017). Strategic orientation and new product development performance: The role of networking capability and networking ability. Industrial Marketing Management, 64, 187–201.

Namagembe, S., Ryan, S., & Sridharan, R. (2019). Green supply chain practice adoption and firm performance: manufacturing SMEs in Uganda. Management of Environmental Quality: An International Journal.

Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20–35.

Narver, J. C., & Slater, S. F. (1998). Additional thoughts on the measurement of market orientation: a comment on Deshpande and Farley. Journal of Market-Focused Management, 2(3), 233–236.

Nassani, A. A., Aldakhil, A. M., Abro, M. M. Q., Zaman, K., & Kabbani, A. (2019). Resource management for green growth: Ensure environment sustainability agenda for mutual exclusive global gain. Environmental Progress & Sustainable Energy, 38(4), 13132.

Nishitani, K., Jannah, N., & Kaneko, S. (2017). Does corporate environmental performance enhance financial performance? An empirical study of Indonesian firms. Environmental Development, 23, 10–21.

Nordin, R., & Hassan, R. A. (2019). The Role of Opportunities for Green Entrepreneurship Towards Investigating the Practice of Green Entrepreneurship among SMEs in Malaysia. Review of Integrative Business and Economics Research, 8, 99–116.

Nur-E-Alam, M. (2018). Potential of spent tea leaves as adsorbent for the treatment of tannery effluent.

Nuringsih, K., Nuryasman, M. N., & IwanPrasodjo, R. A. (2019). Sustainable Entrepreneurial Intention: The Perceived of Triple Bottom Line among Female Students. Jurnal Manajemen, 23(2), 168–190.

Obayelu, A. E. (2019). Sustainable Consumption and Green Marketing in Developing Countries: Contemporary Perspective Using Nigeria and Kenya as Case Studies. In Green Business: Concepts, Methodologies, Tools, and Applications (pp. 1523–1544). IGI Global.

Ogega, O. M. (2017). Globalization and Global Warming: A Case of Laikipia County, Kenya. Journal of Energy and Natural Resource Management.

Owusu, P. A., & Asumadu-Sarkodie, S. (2016). A review of renewable energy sources, sustainability issues and climate change mitigation. Cogent Engineering, 3(1), 1167990.

Painter, M., Hibbert, S., & Cooper, T. (2018). The development of responsible and sustainable business practice: Value, mind-sets, business-models. Springer.

Pal, R. (2016). Sustainable value generation through post-retail initiatives: an exploratory study of slow and fast fashion businesses. In Green fashion (pp. 127–158). Springer.

Papadas, K.-K., Avlonitis, G. J., & Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research, 80, 236–246.

Paul, H. K. (2020). Climate change affects rich and poor unequally. Climate justice redresses the balance | Greenpeace UK.

Ponta, L., Puliga, G., Oneto, L., & Manzini, R. (2019). Innovation Capability of Firms: A Big Data Approach with Patents. In INNS Big Data and Deep Learning conference (pp. 169–179). Springer.

Pradeep, M. D., & Akhil, A. (2017). Going Green in Business-A Study on the Eco-friendly Initiatives towards Sustainable Development in India. International Journal of Applied Engineering and Management Letters (IJAEML), 1(2), 40–50.

Przychodzen, W., Leyva‐de la Hiz, D. I., & Przychodzen, J. (2020). First‐mover advantages in green innovation—Opportunities and threats for financial performance: A longitudinal analysis. Corporate Social Responsibility and Environmental Management, 27(1), 339–357.

Pye-Smith, C. (2020). Trees for Life: Creating a more prosperous future through agroforestry. World, 21, 22.

Rahman, M. F. (2020). Potential of Small and Medium Enterprises. The Daily Star.

Rahman, M., Jashimuddin, M., Islam, K., & Nath, T. (2016). Land Use Change and Forest Fragmentation Analysis: A Geoinformatics Approach on Chunati Wildlife Sanctuary, Bangladesh. Rahman MF, Jashimuddin M, Kamrul Islam, Kumar Nath T (2016) Land Use Change and Forest Fragmentation Analysis: A Geoinformatics Approach on Chunati Wildlife Sanctuary, Bangladesh. J Civil Eng Environ Sci, 2(1), 20–29.

Rahman, S. A., Ahmad, N. H., & Taghizadeh, S. K. (2019). On the road to SME sector development in Bangladesh: a guideline based on current challenges and opportunities. In Socio-Economic Development: Concepts, Methodologies, Tools, and Applications (pp. 480–499). IGI Global.

Rahman, Sajjadur, & Habib, A. (2019, July). Problems SMEs face in Bangladesh. The Daily Star.

Rahman, Sazedur. (2017). Air and River Pollution in Bangladesh: Causes and Solutions.

Rakib, M. I., Saidur, R., Mohamad, E. N., & Afifi, A. M. (2017). Waste-heat utilization–the sustainable technologies to minimize energy consumption in Bangladesh textile sector. Journal of Cleaner Production, 142, 1867–1876.

Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157–165.

Roach, D. C., Ryman, J. A., & Makani, J. (2016). Effectuation, innovation and performance in SMEs: an empirical study. European Journal of Innovation Management, 19(2), 214–238.

Saini, N., & Singhania, M. (2019). Performance relevance of environmental and social disclosures. Benchmarking: An International Journal.

Salam, S., & Hoque, A. S. M. M. (2019). The Role of Social Media and Effect of Relationship Marketing on SME Performance in Bangladesh: Multi-Group CFA. Asian People Journal (APJ), 2(1), 12–31.

Sarker, S. (2019, May). Bangladeshi company promises clean drinking water for the poor with help of latest tech. Dhaka Tribune.

Sayeed, L., & Onetti, A. (2018). The relationship between organizational resources and Green IT/S adoption: A RBV approach. Journal of International Technology and Information Management, 27(2), 43–72.

Schaltegger, S., & Burritt, R. (2018). Business cases and corporate engagement with sustainability: Differentiating ethical motivations. Journal of Business Ethics, 147(2), 241–259.

Schilke, O., Hu, S., & Helfat, C. E. (2018). Quo vadis, dynamic capabilities? A content-analytic review of the current state of knowledge and recommendations for future research. Academy of Management Annals, 12(1), 390–439.

Schmidt, C. G., Foerstl, K., & Schaltenbrand, B. (2017). The supply chain position paradox: green practices and firm performance. Journal of Supply Chain Management, 53(1), 3–25.

Siddique, A. (2017, February). Coastal groundwater no longer drinkable. Dhaka Tribune.

Smith, S. E. (2010). What is green business?[Online] Available at: http://www. wisegeek. com/what-is-green-business. htm. Accessed.

Song, W., & Yu, H. (2018). Green innovation strategy and green innovation: The roles of green creativity and green organizational identity. Corporate Social Responsibility and Environmental Management, 25(2), 135–150.

Speck, S., & Zoboli, R. (2017). The green economy in Europe: in search for a successful transition. In Green Economy Reader (pp. 141–160). Springer.

Sruthiya, V. N. (2017). Impact of Purchasing Decisions on Eco Friendly Products in Fast Moving Consumer Goods Sector with Special Reference to Calicut District, Kerala. The Journal of Internet Banking and Commerce, 1–6.

Stadtler, L., & Lin, H. (2017). Moving to the next strategy stage: examining firms’ awareness, motivation and capability drivers in environmental alliances. Business Strategy and the Environment, 26(6), 709–730.

Suki, N. M., Suki, N. M., & Azman, N. S. (2016). Impacts of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions. Procedia Economics and Finance, 37, 262–268.

Svensson, G., Ferro, C., Høgevold, N., Padin, C., Varela, J. C. S., & Sarstedt, M. (2018). Framing the triple bottom line approach: direct and mediation effects between economic, social and environmental elements. Journal of Cleaner Production, 197, 972–991.

Tajeddini, K., & Ratten, V. (2017). The moderating effect of brand orientation on inter-firm market orientation and performance. Journal of Strategic Marketing, 1–31.

Takata, H. (2016). Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011. Journal of Business Research, 69(12), 5611–5619.

Tan, S.-H., Habibullah, M. S., Tan, S.-K., & Choon, S.-W. (2017). The impact of the dimensions of environmental performance on firm performance in travel and tourism industry. Journal of Environmental Management, 203, 603–611.

Teece, D. J. (2016). Dynamic capabilities and entrepreneurial management in large organizations: Toward a theory of the (entrepreneurial) firm. European Economic Review, 86, 202–216.

The Daily Star. (2019a, September). SME contribution still negligible: study. The Daily Star.

The Daily Star. (2019b, October). Bangladesh 2nd fastest growing economy in South Asia: WB. The Daily Star.

The Daily Star. (2020, February). Use of topsoil threatens agriculture. The Daily Star.

The World Bank. (2020). GDP growth (annual %) - Bangladesh | Data.

Trumpp, C., & Guenther, T. (2017). Too little or too much? Exploring U‐shaped relationships between corporate environmental performance and corporate financial performance. Business Strategy and the Environment, 26(1), 49–68.

Tseng, M.-L., Chiu, A. S. F., & Liang, D. (2018). Sustainable consumption and production in business decision-making models. Elsevier.

Tseng, M.-L., Tan, K., & Chiu, A. S. F. (2016). Identifying the competitive determinants of firms’ green supply chain capabilities under uncertainty. Clean Technologies and Environmental Policy, 18(5), 1247–1262.

Uddin, M. E. (2019, December). SMEs in promoting sustainable growth. The Financial Express.

Vega-Vázquez, M., Cossío-Silva, F.-J., & Revilla-Camacho, M.-Á. (2016). Entrepreneurial orientation–hotel performance: Has market orientation anything to say? Journal of Business Research, 69(11), 5089–5094.

Wang, Y., Shi, S., Chen, Y., & Gursoy, D. (2018). An examination of market orientation and environmental marketing strategy: the case of Chinese firms. The Service Industries Journal, 1–26.

Warner, M. (2017). Local content in procurement: Creating local jobs and competitive domestic industries in supply chains. Routledge.

Wickramasinghe, G. L. D., & Wickramasinghe, V. (2017). Implementation of lean production practices and manufacturing performance. Journal of Manufacturing Technology Management.

Wiid, J. A., Cant, M. C., & le Roux, Z. (2016). Loyalty To SMEs: A Pipe Dream In The Current Economic Climate? Journal of Applied Business Research (JABR), 32(1), 101–110.

Wikipedia. (2020). List of countries and dependencies by population density - Wikipedia.

Yadav, P. L., Han, S. H., & Kim, H. (2017). Sustaining competitive advantage through corporate environmental performance. Business Strategy and the Environment, 26(3), 345–357.

Yadav, R., & Pathak, G. S. (2017). Determinants of consumers’ green purchase behavior in a developing nation: Applying and extending the theory of planned behavior. Ecological Economics, 134, 114–122.

Yazdanfar, D., & Öhman, P. (2018). Growth and job creation at the firm level: Swedish SME data. Management Research Review, 41(3), 345–358.

Youssef, A. Ben, Boubaker, S., & Omri, A. (2018). Entrepreneurship and sustainability: The need for innovative and institutional solutions. Technological Forecasting and Social Change, 129, 232–241.

Zhan, Y., Tan, K. H., Ji, G., Chung, L., & Chiu, A. S. F. (2018). Green and lean sustainable development path in China: Guanxi, practices and performance. Resources, Conservation and Recycling, 128, 240–249.

Zhang, F., & Zhu, L. (2019). Enhancing corporate sustainable development: Stakeholder pressures, organizational learning, and green innovation. Business Strategy and the Environment, 28(6), 1012–1026.

Zhang, J. A., & Walton, S. (2017). Eco‐innovation and business performance: the moderating effects of environmental orientation and resource commitment in green‐oriented SME s. R&D Management, 47(5), E26–E39.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...