This study aims to evaluate the performance of employees towards the sale of products and services in serving the needs of customers, especially the bride and groom. The sampling technique in this study is purposive sampling, which is by considering certain criteria that have been made for the object following the study. So the sample in this study is the company director (one person), customer service in the field of products and services (two people), managers/supervisors in the field of products and services (two people) and beauticians in the field of products and services (two people). In carrying out this evaluation, researchers used a qualitative approach and also used quantitative data to support the implementation of data analysis. The results of the evaluation of internal factors, there are three measurements used as benchmarks, namely: (1) the innovation process; (2) operation process; and (3) After-sales service process. The results of the evaluation of external factors, there are three measurements used as benchmarks, namely: (1) Customer care; (2) Professionalism and (3) Communication climate. The results of the study propose to improve employee performance by providing intensive targets that can be completed according to timed.
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