The Influence of Social Media on Public Value: A Systematic Review of Past Decade


Public Value; Social Media; Systematic Literature

How to Cite

Irfan, A., Rasli, A., Sulaiman, Z., Sami, A., & Qureshi, M. I. (2019). The Influence of Social Media on Public Value: A Systematic Review of Past Decade. Journal of Public Value and Administration Insights, 2(1), 1-6. Retrieved from


Social Media is accepted and recognized as the most effective medium in the field of marketing, higher education, customer’s relationship management, electronic word of mouth and in public administration. Social media is an important tool for economic development as its tools provide two-way communication and low-cost marketing, to gain information and communicate and build a relationship with its customers. While public value is used to check the influence of government actions to create values for its citizens. The main objective of this research is to systematically study the literature on social media and public value relationship. By reviewing the 36 articles, out of which 29 articles published in Scopus Index Journal from the year 2011 to 2018 and 7 articles published in Web of Science Index Journal from the year 2014 to 2018, this paper provides the data about these articles. The systematic literature review shows that most work has been done in developed countries. In this review, the main objective of these papers is also discussed.



Accenture (2012), How Social Media is Reinventing Government,

Aladalah, M., Cheung, Y., & Lee, V. (2015, June). Uplifting Citizens' Participation: A Gov 2.0 Conceptual Framework. In European Conference on e-Government (p. 9). Academic Conferences International Limited.

Aladalah, M., Cheung, Y., & Lee, V. C. (2018). Towards a Model for Engaging Citizens via Gov2. 0 to Meet Evolving Public Value. International Journal of Public Administration in the Digital Age (IJPADA), 5(1), 1-17.

Arvidsson, A., & Bonini, T. (2015). Valuing audience passions: From smythe to tarde. European Journal of Cultural Studies, 18(2), 158-173.

Barry, S. J. (2014). Using social media to discover public values, interests, and perceptions about cattle grazing on park lands. Environmental management, 53(2), 454-464.

Baur, A. W. (2017). Harnessing the social web to enhance insights into people’s opinions in business, government and public administration. Information Systems Frontiers, 19(2), 231-251.

Bélanger, C. H., Bali, S., & Longden, B. (2014). How Canadian universities use social media to brand themselves. Tertiary Education and Management, 20(1), 14-29.

Blackshaw, P. (2006). The consumer-controlled surveillance culture. Http://

Castelnovo, W. (2018). Citizens Coproduction, Service Self-Provision and the State 2.0. In Network, Smart and Open (pp. 109-125). Springer, Cham.

Chen, C., Wang, Y., & Jia, J. (2018). Public perceptions of ecosystem services and preferences for design scenarios of the flooded bank along the Three Gorges Reservoir: implications for sustainable management of novel ecosystems. Urban Forestry & Urban Greening.

Criado, J. I., & Villodre, J. (2017, June). Public Innovation in Digital Social Media Communities: Analysis of NovaGob Using Social Network Analysis. In Proceedings of the 18th Annual International Conference on Digital Government Research (pp. 100-109). ACM.

Douglas, S., Raine, R. B., Maruyama, M., Semaan, B., & Robertson, S. P. (2015). Community matters: How young adults use Facebook to evaluate political candidates. Information Polity, 20(2, 3), 135-150.

Dunkel, A. (2015). Visualizing the perceived environment using crowdsourced photo geodata. Landscape and urban planning, 142, 173-186.

Greve, C. (2015). Ideas in public management reform for the 2010s. Digitalization, value creation and involvement. Public Organization Review, 15(1), 49-65.

Grube, D. C. (2017). Rules, Prudence and Public Value: Public Servants and Social Media in Comparative Perspective. Government and Opposition, 52(1), 75-99.

Harrison, T. M., Guerrero, S., Burke, G. B., Cook, M., Cresswell, A., Helbig, N., ... & Pardo, T. (2012). Open government and e-government: Democratic challenges from a public value perspective. Information Polity, 17(2), 83-97.

Irfan, A., Rasli, A., Sami, A., & Liaquat, H. (2017). Role of Social Media in Promoting Education Tourism. Advanced Science Letters, 23(9), 8728-8731.

Irfan, A., Rasli, A., Sulaiman, Z., Sami, A., & Qureshi, M. I. (2018). Use of Social Media Sites by Malaysian Universities and its Impact on University Ranking. International Journal of engineering and Technology, 7(3.30), 583-586.

Kaplan, A. M.and Haenlein, M. 2010. Users of the world, unite! The challenges and opportunities of social media. Business Horizons

Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: From products to customers to the human spirit. John Wiley & Sons.

Kutsikos, K., & Bekiaris, M. (2007). IT Governance Auditing in Virtual Organizations. Management of International Business and Economic Systems Transactions, 1 (1), 35-45.

Lagos, D., & Kutsikos, K. (2011). The Role of IT-Focused Business Incubators in Managing Regional Development and Innovation. European

Li, Y., & Mousseaux, S. (2013). Luxury fashion brands on social media: a study of young.

MaÄiulienÄ—, M. (2018). Mapping Digital Co-Creation for Urban Communities and Public Places. Systems, 6(2), 14.

Meynhardt, T. (2009). Public value inside: What is public value creation?. Intl Journal of Public Administration, 32(3-4), 192-219.

Moore, M. H. (1995). Creating public value: Strategic management in government. Harvard university press.

Muñoz, L. A., & Bolívar, M. P. R. (Eds.). (2017). International E-Government Development: Policy, Implementation and Best Practice. Springer.

Nasiopoulos K. Dimitrios, Sakas Damianos, Masselos Konstantinos, Free Software - Open Source Software. A Powerful Tool for Developing Creativity in the Hands of the Student, Advances on Information Processing and Management, 1 (1) (2011).

Nasiopoulos K. Dimitrios, Sakas Damianos, Masselos Konstantinos, Open Source Web Applications. How it Spread through the Internet and their Contribution to Education, Advances on Information Processing and Management, 1 (1) (2011).

O'Brien, A., Scott, M., & Golden, W. (2016, August). The Public Value of Sense of Community in eParticipation. In Electronic Government and Electronic Participation: Joint Proceedings of Ongoing Research, Ph.D Papers, Posters and Workshops of IFIP EGOV and EPart 2016 (Vol. 23, p. 39). IOS Press.

Omar, K., Scheepers, H., & Stockdale, R. (2013). The use of social media in government 2.0 assessed through the public value lens. In 24th Australasian Conference on Information Systems (ACIS) (pp. 1-12). RMIT University.

Osmani, M. W., Weerakkody, V., Sivarajah, U., & El-Haddadeh, R. (2014). The public value of social media in the UK public sector. Electronic Government and Electronic Participation: Joint Proceedings of Ongoing Research and Projects of IFIP WG, 8, 276-286.

Ozejder, I. (2018). News as a Public Value and Internet Based Challenges: The Case of Northern Cyprus. Turkish Online Journal of Design Art and Communication, 8(2), 216-231.

Pardo, T., Cook, M., & Hrdinová, J. (2011, June). Investing in open government: applying lessons from research and practice. In Proceedings of the 12th Annual International Digital Government Research Conference: Digital Government Innovation in Challenging Times (pp. 367-368). ACM.

Parker, M. A., & Bozeman, B. (2018). Social Media as a Public Values Sphere. Public Integrity, 20(4), 386-400.

Piotrowski, S., Rosenbloom, D. H., Kang, S., & Ingrams, A. (2018). Levels of Value Integration in Federal Agencies' Mission and Value Statements: Is Open Government a Performance Target of US Federal Agencies?. Public Administration Review, 78(5), 705-716.

Purwanto, A., Janssen, M., & Zuiderwijk, A. (2017). Towards an Open Government Data Success Model: A case study from Indonesia. In The Proceedings of 17th European Conference on Digital Government ECDG 2017 (p. 154).

Salzmann-Erikson, M., & Hiçdurmaz, D. (2017). Use of social media among individuals who suffer from post-traumatic stress: A qualitative analysis of narratives. Qualitative health research, 27(2), 285-294.

Sami, A., Jusoh, A., Mahfar, M., Qureshi, M. I., & Khan, M. M. (2016). Role of Ethical Culture in Creating Public Value. International Review of Management and Marketing, 6(4S).

Sami, A., Jusoh, A., Md. Nor,K., Irfan,I., & Qureshi, M. I. (2018). Systematic Review of Public Value. Journal of Public Value and Administration Insights, 1(1), 1-6.

Scherer, S., Wimmer, M. A., & Strykowski, S. (2015, May). Social government: a concept supporting communities in co-creation and co-production of public services.

Taylor, J., & Gibson, L. K. (2017). Digitisation, digital interaction and social media: embedded barriers to democratic heritage. International Journal of Heritage Studies, 23(5), 408-420.

Try, D., & Radnor, Z. (2007). Developing an understanding of results-based management through public value theory. International Journal of Public Sector Management, 20(7), 655-673.

Tunez-Lopez, M., & Costa-Sanchez, C. (2018). European Public Broadcaster Interaction and Social Media Policy to Public Value Management. PRISMA SOCIAL, (22), 61-90.

Valencia-Bermúdez, A., & Lombao, T. F. (2017). Public Service Media on Social Networks: The European Case. In Media and Metamedia Management (pp. 149-156). Springer, Cham.

Valencia-Bermúdez, A., & Lombao, T. F. (2017). Public Service Media on Social Networks: The European Case. In Media and Metamedia Management (pp. 149-156). Springer, Cham.

Van Dijck, J., & Poell, T. (2015). Making public television social? Public service broadcasting and the challenges of social media. Television & New Media, 16(2), 148-164.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.