Journal of Marketing and Information Systems <p>The Journal of Marketing and Information Systems (JMIS) is devoted to publishing academically empirical and theoretical research articles. The journal encourages different thoughts or modern approaches on current research and also the cross-functional, multi-functional studies that reproduce the variety of the marketing and commercialization related occupations.</p> en-US (Prof. Dr. Muhammad Azam Roomi) (Dr. Mansoor Nazir Bhatti) Thu, 25 Jul 2019 10:54:41 +0000 OJS 60 GREEN MARKETING AND COMPETITIVE ADVANTAGE OF TABLE WATER PRODUCTION IN NIGERIA. <p><em>The study examined the relationship between green marketing and competitive advantage of table water production in Nigeria. </em><em>The objective of the paper is to investigate green marketing and competitive advantage in the production of table water in Nigeria. 227 table water companies/factory formed the sample of the study drawn randomly across Edo State, Nigeria. The study used </em><em>Ordinary Least Squares (OLS) multiple regression method</em><em> to analyse the data collected from respondents. The study’s findings reveal that </em><em>eco-labelling had no significant relationship with competitive advantage while environmental advertising was found to be significant and positively related to competitive advantage in the table water industry in Nigeria.</em><em> The study recommended </em><em>that table water companies/factories should obtain eco-certification of their table water from certification agencies as well as embarking on green advertisement devoid of greenwash.</em></p> <p><strong><em>Keywords:</em></strong><em> advertisement, eco-labelling, green, certification, competitive. </em></p> OSEREMEN EBHOTE Copyright (c) 2019 Journal of Marketing and Information Systems Wed, 27 Feb 2019 00:00:00 +0000 SOCIAL PROBLEMS DUE TO UNEMPLOYMENT <p>This paper discusses the emergence of unemployment and the social problems arising and affecting the people as a consequence with added emphasis placed on the situation in Pakistan. Unemployment itself is a rapidly growing social issue, plaguing the citizens of the country, acting as the root cause of innumerable problems which further emphasizes on the severity of the issue and the urgency to ensure it is lowered and no longer acts as a hindrance for the progress of the country and its people.</p> <p><strong>Keywords:</strong> Income, Financial Issues, Insecurity, Education</p> Khizer Hayat Khuhawar, Haya Shah Copyright (c) 2019 Journal of Marketing and Information Systems Wed, 27 Feb 2019 00:00:00 +0000 The Value Relevance of Accounting Information: An Empirical Analysis of Banking Sector of Pakistan <p>Accounting Information contained in financial statements is relevant &amp; reliable enough to present an indication of a business performance and financial condition to decision makers including investors.&nbsp; This study attempts to address the value relevance of accounting information in investor’s decisions in Pakistani stock market. The relevance of accounting information is measured via correlation coefficient between average share price and cluster analysis is used to investigate the value relevance of large size firms and small size banks, further more incremental analysis and redundant variable test is also performed to check out the contribution of each variable in the model. Selective accounting information measures such as earning per share, equity, operational profit, size and age of firm, economic growth and non-traditional activities. Data set in this study consists of accounting information from published financial statements of commercial banks listed at Karachi Stock Exchange for a period of 6 years from 2007 to 2012.&nbsp; The result shows that there is a strong relationship between accounting information and average share price. The most important value relevant variables are EPS, firm size and operational profit. The investors consider these instruments for investment decisions. All these variables are significant and value relevant. Hence, accounting information is value relevant in Pakistani financial market.</p> Shahida Perveen Copyright (c) 2019 Journal of Marketing and Information Systems Wed, 27 Feb 2019 00:00:00 +0000 The Reaping Economic Benefits from Unemployment among White Collar Professionals in Pakistan <p>Since 1960 world has witnessed a change in the composition of population where developed countries have face aging working population and on the other hand developing countries like Pakistan has been blessed with young working population that has shown the way of potential development in every field .It has been further complemented by the fact that world has entered into “human age” where the driver of development is believed to be the talented individuals rather than capital. The purpose of this paper is to highlight the way Pakistan can adopt to cash the unemployment among its white collar professionals to gain economic benefit on the part of Pakistan as well as to the individuals themselves. The study reaches to the conclusion that skill mobility can provide the means for Pakistan to integrate into the world and generate capital for its development.</p> Mahnoor Shakeel, Salwa Jadoon, Nazia Bashir Copyright (c) 2019 Journal of Marketing and Information Systems Wed, 27 Feb 2019 00:00:00 +0000