Journal of Marketing and Information Systems http://readersinsight.net/JMIS <p>The Journal of Marketing and Information Systems (JMIS) is devoted to publishing academically empirical and theoretical research articles. The journal encourages different thoughts or modern approaches on current research and also the cross-functional, multi-functional studies that reproduce the variety of the marketing and commercialization related occupations.</p> Readers Insight Publisher en-US Journal of Marketing and Information Systems 2664-7982 Designing a Persuasive Application for Behaviour Change with Children: http://readersinsight.net/JMIS/article/view/938 <p><em>Persuasive technology is a technology that is designed deliberately to change user behaviour without coercion and deception. This study demonstrates the design of a persuasive mobile application aiming to encourage children below 12 years old to take care of their teeth and increase their awareness towards the importance of dental care. We applied a design thinking approach which comprised of five different phases: empathize, define, ideate, prototype, and test. A total of 13 children participated in this study. The findings show that children found that the application informs them how to brush their teeth properly and increases their awareness about the importance of dental care. This indicates that the design thinking approach is indeed useful for the designer to design a persuasive application aiming to change children’s behaviour.</em></p> Noor Hazwani Mohamad Puad Nurul Amirah Rahim Khadijah Hanis Ahmad Firdaus Nawda Sayedi Hazwani Mohd Mohadis Copyright (c) 2020 Journal of Marketing and Information Systems https://creativecommons.org/licenses/by/4.0 2020-02-04 2020-02-04 1 3 1 7 10.31580/jmis.v1i3.938 Influence of Service Quality on Customer Satisfaction and Customer Loyalty in the Private Banking Sector of Bangladesh: A PLS Approach http://readersinsight.net/JMIS/article/view/1049 <p><em>In this competitive business era, the key strategy for the success and survival of any business organization is the deliverance of quality services to customers because service quality has beneficial effect on the bottom-line performance for the organization. As a financial organization, banks are continuously introducing their new products and services at regular intervals to satisfy and retain their customers and hence, achieving high levels of service is one of techniques to keep customers both satisfied and loyal. Thus, this study intends to determine the impact of Service Quality on Customer Satisfaction and Customer Loyalty in private banking sector of Bangladesh. Five dimensions of Servqual Model such as tangibility, reliability, responsiveness, empathy, and assurance (Parasuraman, Zeithaml, &amp; Berry, 1985) are considered as the base for this study. A structured questionnaire with 5-point Likert scale has been used to gather the data for this study by conducting survey. The sample size is 100 and chosen on a convenient basis. Data has been analyzed by using PLS 3.0 software. SPSS software (version 20) package was also used to present the data demographically. The result shows that tangibility and empathy have significant effect on customer satisfaction, on the other hand, reliability, responsiveness and assurance don’t have any significant effect on customer satisfaction. Moreover, customer satisfaction has direct significant effect on customer loyalty. Finally, this study proposed few recommendations for the managerial implication. </em></p> Rashed Al Karim Copyright (c) 2020 Journal of Marketing and Information Systems https://creativecommons.org/licenses/by/4.0 2020-02-04 2020-02-04 1 3 8 17 10.31580/jmis.v1i3.1049 CELEBRITY ENDORSEMENT AND CONSUMER PURCHASE DEMEANOR IN BENIN CITY http://readersinsight.net/JMIS/article/view/1073 <p>Celebrity endorsement is a marketing communication strategy for building and promoting brand image. Thus, the study examined celebrity endorsement and its influence on consumer purchase demeanor in Benin City, Edo state. Geographically, the study was delimited to the University of Benin, Edo state, with focus on customers of GLO network and the consumers of Pepsi-Cola within the Ugbowo and Ekehuan campuses of the institution. From the study’s population, a sample size of 400 was drawn using the judgmental sampling technique. From the four hundred copies questionnaires administered, three hundred and seventy-one (371) were found usable. The study recommended that subsequent studies on celebrity endorsement should consider more industries (other than the telecommunication and beverage industries) to see if the response of celebrity endorsement with regards to consumer buying behaviour is same across industries.</p> <p>&nbsp;</p> <p>&nbsp;</p> OSEREMEN EBHOTE E. O. ODIA Copyright (c) 2020 Journal of Marketing and Information Systems https://creativecommons.org/licenses/by/4.0 2020-02-04 2020-02-04 1 3 18 25 10.31580/jmis.v1i3.1073