About the Journal

The International Journal of Marketing and Commercialization Research (IJMC) is devoted to publishing academically empirical and theoretical research articles. The journal encourages different thoughts or modern approaches on current research and also the cross-functional, multi-functional studies that reproduce the variety of the marketing and commercialization related occupations. The journal includes the following fields:

  • Marketing
  • International Marketing
  • Marketing management & strategy
  • Advertisement management
  • Brand management
  • Consumer behavior analysis
  • Service marketing
  • Strategic marketing
  • Consumption and consumer practice
  • Retail and commercial marketing
  • Social Marketing

Peer Review:

International Journal of Marketing and Commercialization Research (IJMC) is a single blind peer review journal. Peer review is intended to evaluate the rationality, excellence and often the uniqueness of articles for publication. Its ultimate purpose is to preserve the truthfulness of knowledge by purifying unacceptable or poor value articles. Adopting peer review policy increase the worth of research and it also perform the function of filtering or purifying the content and produce increased quality in the article and creating a strong journal brand name in the market.