The increasing demand on Islamic products and services has led hoteliers in Malaysia to provide more Islamic friendly hotel services to fulfil the Muslim tourists’ needs. Therefore, this study examined the challenges on implementation of the Islamic friendly hotel at in Malaysia. Despite many attempts to study Islamic friendly hotel, previous studies focused on concept and characteristics while a limited number of studies explored how hotels deal with challenges to provide Islamic friendly services. This study used the qualitative approach via in-depth interview and expert interview at ten hotels in Kuala Lumpur, Shah Alam, Malacca and Johor Bahru. The findings of the interviews were analyzed using the thematic analysis technique. Implementation wise, these Islamic friendly hotels faced challenges such as the short-term consequence of conversion to an Islamic friendly hotel, compliance with Halal certification standards, varied practices of Islamic friendly hotel and capacity management in peak seasons. Academically, this study provide in-depth supply views on the barriers in implementing Islamic friendly hotel. From the managerial perspective, this study raises the issues and highlights the challenges faced by Islamic friendly hotels for the benefit of other hotels intending to implement Islamic friendly hotel.
Albayrak, T., Caber, M. and Aksoy, Ş. (2010). Relationships of the tangible and intangible elements of tourism products with overall customer satisfaction. . International Journal of Trade, Economics and Finance, 1.
Battour, M. and Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, Part B, 150-154.
Battour, M., Ismail, M. N. and Battor, M. (2011). The impact of destination attributes on muslim tourist's choice. International Journal of Tourism Research, 13, 527-540.
Braun, V. and Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3, 77-101.
Chu, Y. (2014). A review of studies on luxury hotels over the past two decades. Master Degree, Iowa States University.
COMCEC. (2016a). Developing and Marketing MFT Products and Services [Online]. Ankara, Turkey: COMCEC. Available: http://www.comcec.org/en/wp-content/uploads/2016/09/8-TUR-P-3.pdf [Accessed November 3 2016].
COMCEC (2016b). Muslim Friendly Tourism: Understanding the demand and supply sides in the OIC member countries. Ankara: Economic and Commercial Cooperation of the Organization of Islamic Cooperation (COMCEC).
Delener, N. (1990). The effects of religious factors on perceived risk in durable good purchase decisions. The Journal of Consumer Marketing 7, 27-38.
Dinar Standard and Crescent Rating. (2012). Global Muslim lifestyle travel market landscapeand consumer needs study-executive summary. [Online]. Available: http://www.dinarstandard.com/travel-study/ [Accessed 7 August 2012].
Duman, T. (2011). Value of Islamic tourism offering: Perspectives from the Turkish experience. World Islamic Tourism Forum (WITF 2011). Kuala Lumpur
Hashim, N. H., Murphy, J. and Mohammad, N. (2006). Tourism and Islam: Understanding and embracing opportunities. From The Experts. Australia.
Henderson, J. C. (2010). Sharia-compliant hotels. Tourism and Hopitality Research, 10, 246-254.
Ibrahim, Z., et al. (2009). Travelling pattern and preferences of the Arab tourists in Malaysian hotels. International Journal of Business and Management, 4.
Kalesar, M. I. (2010). Developing Arab-Islamic tourism in the Middle East: An economic benefit or a cultural seclusion? International Politics, 3.
Kam, R. (2009). Eleven new hotels by 2011. Star Property.
Md Salleh, N. Z. (2014). Establishing the Shariah-compliance hotel from the Muslim needs perspective. Theory and practice in hospitality and tourism research. Croydon, United Kigndom: CRC Press Taylor & Francis.
Mey, L. P., Akbar, A. K. and Fie, D. Y. G. (2006). Measuring service quality and customer satisfaction of the hotels in Malaysia: Malaysian, Asian and Non-Asian hotel guests. Journal of Hospitality and Tourism Management, 13, 144-160.
Mohsin, A., Ramli, N. and Alkhulayfi, B. A. (2016). Halal tourism: Emerging opportunities. Tourism Management Perspectives, 19, Part B, 137-143.
Nazlida, M. and Mizerski, D. (2010). The constructs mediating religions' influence on buyers and consumers. Journal of Islamic Marketing, 1, 124-135.
Okasha, Q. M. (2010). Sharia compliance hotel: A framework for destination selection applied in Kuwait and UK. Maatricht, Netherlands: Maastricht School od Management (MSM).
Poon, W.-C. and Low, K. L.-T. (2005). Are travellers satisfied with Malaysian hotels? International Journal of Contemporary Hospitality Mangement, 17, 11.
Saad, H. E., Ali, B. N. and Abdel-Ati, A. (2014). Sharia-compliant hotels in Egypt: Concept and challenges. Advances in Hospitality and Tourism Research, 2, 1-13.
Shakona, M., Backman, K., Backman, S., Norman, W., Luo, Y. and Duffy, L. (2015). Understanding the traveling behavior of Mulsims in United States. International Journal of Culture, Tourism and Hospitality Research., 9, 22-35.
Walker, J. (2016). Introduction to hospitality, New York, Prentice Hall.
Weidenfeld, A. (2005). Religious needs in the hospitality industry. Tourism and Hospitality Research, 6, 143-159.
Weidenfeld, A. and Ron, A. S. (2008). Religious needs in the tourism industry. Anatolia: An International Journal of Tourism and Hospitality Research, 19, 357-361.
Yusoff, F. M. and Abdullah, F. S. C. (2010). What really matters when choosing a hotel? The case of Middle East tourists in Kuala Lumpur, Malaysia. Journal of Tourism, Hospitality & Culinary Arts, 2, 53-62.
Zailani, S., Omar, A. and Kopeng, S. (2011). An exploratory study on the factorsiInfluence the non-compliance to Halal among hoteliers in Malaysia. International Business Management, 5, 1-12.
Zeithaml, V. A., Bitner, M. J. and Gremler, D. D. (2013). Services Marketing : Integrating Customer Focus Across the Firm, Boston, Irwin/McGraw-Hill.
This work is licensed under a Creative Commons Attribution 4.0 International License.