Challenges in Implementing Islamic Friendly Hotel in Malaysia


Islamic friendly hotel, in-depth interviews, thematic analysis, qualitative

How to Cite

Md Salleh, N. Z., Md Nor, R., Selamat, R., Baharun, R., Abdullah, D. F., & Omain, S. Z. (2019). Challenges in Implementing Islamic Friendly Hotel in Malaysia. Journal of Economic Info, 6(4), 15-17.


The increasing demand on Islamic products and services has led hoteliers in Malaysia to provide more Islamic friendly hotel services to fulfil the Muslim tourists’ needs. Therefore, this study examined the challenges on implementation of the Islamic friendly hotel at in Malaysia. Despite many attempts to study Islamic friendly hotel, previous studies focused on concept and characteristics while a limited number of studies explored how hotels deal with challenges to provide Islamic friendly services.  This study used the qualitative approach via in-depth interview and expert interview at ten hotels in Kuala Lumpur, Shah Alam, Malacca and Johor Bahru. The findings of the interviews were analyzed using the thematic analysis technique. Implementation wise, these Islamic friendly hotels faced challenges such as the short-term consequence of conversion to an Islamic friendly hotel, compliance with Halal certification standards, varied practices of Islamic friendly hotel and capacity management in peak seasons.  Academically, this study provide in-depth supply views on the barriers in implementing Islamic friendly hotel.  From the managerial perspective, this study raises the issues and highlights the challenges faced by Islamic friendly hotels for the benefit of other hotels intending to implement Islamic friendly hotel.


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