PURCHASE DECISION MAKING STYLE OF PRIVATE COLLEGE STUDENTS IN BORDER AREAS
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Keywords

Perfecsionistic
Brand Conscious
consumer decision-making styles

How to Cite

Realize, realize. (2019). PURCHASE DECISION MAKING STYLE OF PRIVATE COLLEGE STUDENTS IN BORDER AREAS. Asia Proceedings of Social Sciences, 4(2), 158-161. https://doi.org/10.31580/apss.v4i2.788

Abstract

This study proposes three hypotheses, namely (1) perfecsionistic partially assumed to have an influence on consumer decision-making styles of college students in Batam in purchasing mobile phones, (2) Brand Conscious partially assumed to have an influence on consumer decision-making styles of colllege students in Batam in purchasing mobile phones and (3) Perfectionistic and Brand Conscious are jointly assumed to have an influence on consumer decision-making styles of college students in Batam in purchasing mobile phones. The results of the study shows that Perfectionistic and Brand Conscious have a positive relationship and influence on consumer decision-making styles both individually and jointly.

https://doi.org/10.31580/apss.v4i2.788
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