Vision & Mission, Organizational Performance and Corporate Image on Consumer Goods Company
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Keywords

Vision;Mission;Corporate Performance;Corporate Image

How to Cite

Sipayung, F., Ginting, L., & Sibarani, M. (2019). Vision & Mission, Organizational Performance and Corporate Image on Consumer Goods Company. Asia Proceedings of Social Sciences, 4(3), 76-79. https://doi.org/10.31580/apss.v4i3.782

Abstract

This study will analyze the relationship between mission statements and performance and with the Corporate Image. The results show that consumer goods company have a weighted value of ≥ 4 (four); that means above the average in meeting the criteria and components of a good vision and mission. That there is a strong enough positive correlation between vision mission and organizational performance. There is a fairly strong correlation between vision mission and corporate image. There is a strong positive correlation between organizational performance and corporate image, but the correlation is not significant enough to describe the relationship between organizational performance and corporate image.

https://doi.org/10.31580/apss.v4i3.782
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