Understanding the Roles of Learning Orientation and Subjective Norm on Entrepreneurial Intention: Empirical Evidences in Malaysia
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Keywords

Entrepreneurial Intention
Learning Orientation
Subjective Norm

How to Cite

Saraih, U. N. (2019). Understanding the Roles of Learning Orientation and Subjective Norm on Entrepreneurial Intention: Empirical Evidences in Malaysia. Asia Proceedings of Social Sciences, 4(2), 132-135. https://doi.org/10.31580/apss.v4i2.764

Abstract

This study aims to investigate the roles of learning orientation and subjective norm on entrepreneurial intention among students from one of the public university in Malaysia. The data is obtained from 488 students from different schools in the institution. Both of hypotheses have been accepted based on the regression analyses result. Therefore, factors namely learning orientation and subjective norm are found to be positively related with entrepreneurial intention among students in this institution. In detail, entrepreneurial intention is significantly related to learning orientation implementation (r=.49, p=.00) as well as subjective norm (r=.63, p=.00). As a conclusion, the management needs to enforce a good implementation of learning orientation. At the same time, the management needs to cultivate the subjective norm level aomg students to increase the level of entrepreneurial intention

https://doi.org/10.31580/apss.v4i2.764
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References

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Saraih, U. N., Amlus, M. H., Irza Hanie Abu Samah, Abdul Mutalib, S., Zin Aris, A. Z., & Sharmini, A. (2018). Relationships between attitude towards behaviour, subjective norm, self-efficacy and entrepreneurial intention among the technical secondary students in Malaysia. International Journal of Engineering & Technology, 7(3.21), 431–439.
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